Nimbus Media marks 10, rewards winners of Aid project
By Felicia Nwosu
As part of activities marking 10 years of innovative advertising, Nimbus Media Ltd, a leading innovative out-of-home agency, has rewarded 10 women led businesses who emerged winners at the grand finale of its CSR initiative known as the Nimbus Aid project’ with the sum of N2,000000,(Two Million Naira) worth of advertising exposure each.
This according to the organizers is to assist them with increased visibility that will boost their businesses and grow sustainably. This was in partnership with the Lagos State Employment Trust Fund, LSETF and Techcabal. The event held at Harbour Point, Victoria Island. Lagos.
According to Wale Adegoke, CEO of Nimbus Media, the 20 finalists were selected from over 500 entries following a series of screenings by industry professionals and partners of the Nimbus Aid Project, LSETF and TechCabal.
Adegoke pointed out that the selection of the 20 finalists was made through a rigorous process where 20 women-led SMEs and pre-seed startups were selected to advance to the public voting phase that determined the eventual 10 beneficiaries of the Nimbus Aid Project.
The Nimbus CEO said the whole idea is to give back and also want people to see the possibilities of expanding businesses through the exposure and visibility created by the platform.
“During one of the sessions, OAAN president spoke about how you can only count a handle of businesses that are really using OOH, but he hearkened back to the good old days when barbers and other small businesses used to patronize OOH.
“With the way small businesses are coming up in Nigeria, they are the future, especially women- led businesses. We want to also show them that this is a platform that can be used to give them the awareness that they need to help their businesses go to the next level” he said.
He expressed optimism while promising that future editions will be more robust and memorable.
“We hope to have the Nimbus AID Project annually. We are going to open up a new segment. We are looking forward to sitting down with the team, the partners and everybody to think about what needs it most and how we can make maximum impact. Our dream is for people to be beneficiaries of these to help accelerate their businesses growth and also to become businesses that will empower other businesses.
He reaffirmed that technology is the backbone of Nimbus and will continue to be the driver and enabler of quality business offerings in the future.
“We started the business using technology. Technology is baked into the DNA of Nimbus and we have a lot of new things coming up in that technology. Of course, it is all about collaboration and partnership, because they are all part of Nimbus DNA. We have a lot of new products to offer.
The finalists were categorized into Tech and non tech categories. Some of the businesses who emerged winners are:
Honeypot Cravings, who won 316 votes as they went home with the sum of N2, 000000 advertising value; AdireHome24, Headfort Foundation: They were voted in with the total votes of 194.
Those under the non-tech category are: Markedock got 184 votes which endowed them the advertising monetary value of 2,000000, Gift pixel Studios, got 155 votes, Rehbox, was favoured with a total number of 646 votes, Wadi got 490 votes, Helpa made the winning list with a total 435 votes, Emergency Response Africa got 155 votes while 155 votes. Mymedicines joined the happy faces with 142 votes.
Speaking on the partnership between Lagos State Employment Trust Fund, LSETF, Taiye Tunkarimu, Head Communication, Stakeholders Management and Promotion, Lagos State Employment Trust Fund, LSETF explained the inspiration behind the partnership with Nimbus Aid Project.
“Nimbus Aid Project aligns with one of our core pillar, which is the access to market and what we do basically at the access market platform is to give visibility to our beneficiaries and not just visibility, it is a business support strategy that we do for our beneficiaries to give them opportunity to increase their sales and expand their businesses.”
Some of the beneficiaries also expressed their joy over the immeasurable gesture from Nimbus.
Oyindamola Ayodeoni, Vice President, for Quality Assurance for government, Mymedicines said, “I believe this will help us reach more people because we know we are doing great work and it needs to reach more people, so will be advertising to get more clients across Nigeria and of course make an impact better than we have made in the last past five years of being in operations. We are grateful for the opportunity and we thanked them as a small business looking out for other smaller businesses in helping them with the opportunity to reach other people.
Mayowa Adeagbo, Chief Strategic Alliance for Mymedicines also confirmed the huge benefits the platform will offer to their brand.
“This will definitely give us a wider reach. Our mission is to reach more people, rural areas those that don’t have access to quality medicines. Our desire is to invest in advertising and this is just a platform for us to reach more people and gain more revenue for our business.”
RECOMMENDED ARTICLES
Comment
No comments found.