National Branding Conference 2018: Chizor Malize pushes for a new narrative for brand Nigeria
Chizor Malize, Managing Partner of Brandzone Consulting LLC and convener of the annual National Branding Conference has announced that this year’s edition of the national conference will focus on the knotty issue of national branding. The event will seek to reshape the narrative about Nigeria with a focus on key growth areas that have been identified as lever points for projecting the positive image about the country.
The conference which will be chaired by Mrs. Ibukun Awosika, Chairman of First Bank of Nigeria, is expected to stimulate deliberations that will provide a framework for creating appropriate narratives about Nigeria. Additionally, the framework will halt continued interpretation of the country through a limited prism at the expense of her highly-diversified economy and enterprising population.
The 2-day National Branding Conference themed ‘Branding: A Catalyst for Development and Growth’ is organized in partnership with the Centre for Values in Leadership (CVL) founded by Professor Pat Utomi and it will hold from Tuesday October 17 to Wednesday October 18, 2017.
A line up of some of the country’s most accomplished business leaders, policy makers and entrepreneurs have been confirmed to share insights and ideas on diverse development and growth areas beyond oil, including for instance solid minerals, mining, agriculture, travels, hospitality, globalization, SMEs as economic growth engines, entertainment, fashion & life style which all combine to provide positive stories and growth opportunities for our Nation.
Some of the lead speakers confirmed for the event are Akinwunmi Adesina, President, Africa Development Bank, Aigboje Aig-Imoukhuede, President of the Nigeria Stock Exchange, Wuraola Abiola, a management consultant and Mo Abudu, a media entrepreneur. They will be supported by a retinue of accomplished business executives and thought leaders to provide robust debate on Nigeria as it seeks a new global identity.
A number of top government officials are also expected to be part of the conference including Dr. Kayode Fayemi, Minister of Solid Mineral Development, Dr. Ogbonnaya Onu, Minister of Science and Technology and Dr. Okechukwu Enelamah, Minister of Industry, Trade and Investment.
Speaking on the conference, Malize, noted that the event will serve as a precursor to an envisioned national branding story that will create a sense of pride in Nigeria and earn Nigeria the admiration and collaboration of the international community, particularly the leading nations of the world.
“We have identified experienced speakers and industry thought leaders who have done remarkable great things building credible operations and businesses across the public and private sectors such as technology, banking, manufacturing, telecommunications, consumer goods, SMEs, entertainment and style.
“These speakers shall highlight their areas of impact in the diverse sectors, sharing the core positive attributes that have driven the demonstrable success, which have catalyzed growth in their diverse areas of endeavor and the nation as a whole. The objective is to tap from such remarkable performances to find positive narratives capable of providing opportunities in defining the nation’s core essence”.
In addition to the plenary sessions, the National Branding Conference is designed to have an exhibition of high opportunity sectors such as SMEs, Agriculture, Agro allied products, technology, production and locally produced consumer goods which contribute to development and growth and combine to create positive stories for the nation. The National Branding Conference is a precursor to an envisioned National Brand Story for which your Organization is identified as a vital and important resource being a thought leader.
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