MTN launches ‘maninthebox’ campaign to boost business connectivity
Nigeria’s telecommunications giant, MTN has launched a new campaign tagged: “Maninthebox”.
The campaign which was announced at the formal re-launch of MTN’s Enterprise Business Solutions arm, otherwise known as MTN Business, was made known to the public after days of suspense, speculation and social media chatter.
Through this campaign, MTN hopes to raise public awareness about its ability to cater for the communication, collaboration and connectivity needs of all businesses – start-ups, small medium and large-scale enterprises, and public sector organizations.
For the past week, Lagosians have engaged in lively conversation about the smartly dressed gentleman spotted in an intriguing display elevated along Lekki expressway.
The so called Maninthebox was working day-and-night, come rain and sunshine; what appeared to be an office-in-a-bill-board displaying the phrases “we know what keeps you up let’s talk’ and #Maninthebox.
Speaking at the venue of the launch at the Oriental Hotel, Lagos, MTN’s Chief Enterprise Business Officer, Lynda Saint-Nwafor, explained that the #ManintheBox campaign symbolises MTN’s unwavering dedication and desire to help support business growth and transformation – no matter the time of day – using a wide range of world-class business solutions, backed by cutting-edge technology.
“Our ambition is your success. We understand that business owners see technology as a distraction, many times with good reason. But we know that the right connectivity solution is a game changer and the foundation for future success, and so we would like to change that mindset, by making technology and digital transformation decisions easier and more personal. Our aim is to be a true partner for success, delivering high impact right-sized connectivity solutions. Helping you become more agile and efficient, expanding market access and making them more competitive,” she said.
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