MTN, GTCO, other brands lead in the Consumer Value Award contest
By Ibidunni Banjoko
In the contest to call out brands that are making great contributions in the market place based on their quality of service and expected value, over 20 categories have been listed for consumers to vote for or against a brand action based on service experience and brand encounter.
Consumers are responding to the call to celebrate brands based on values enjoyed by casting votes on the platform.
Guaranty Trust Bank (GTCO0 leads the banking sector award for value for money bank service with 40%, while MTN and Milo lead the tech category and beverage category with 63% and 64% respectively, after 30 days of voting on the consumers’ value awards portal.
In the carbonated drinks category, Coca-Cola takes the lead with 56%, while in Cereal Kellogg’s leads with 86% and custard category checkers Custard leads with 66%.
Other categories are detergent with sunlight leading, while Orijin leads in alcoholic beverage category and Lucozade leads in the energy drinks category.
Commenting on the ongoing voting result, Akonte Ekine, a PR expert commended consumers that have visited the website to vote for supporting the initiative.
He went further to state that a total 32 brand categories are up for voting in the first edition of the Consumers Value Awards which is an opportunity for brands to wear their badge of honour as brands of value for money.
Other brands leading in their categories are POWER OIL 59%, Chivita 38% Dano Milk 52%, Dangote Sugar 51%, Colgate 38%, Toyota 59%, Airpeace 40%, Dangote Cement 63%, Interswitch 38%, Mobil super 59%, Mastercard 90%, Shoprite 66%, Samsung 49%, MTN 50%, Amstel Malt 50%, Reload Multivitamin 90%, Lush Hair 63%, Dettol 75%, Golden Penny Spaghetti 60%, Knorr 100%, Dulux Paint 80%, MR Chef 60%, Easyon 66%.
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