Meta to modify live shopping feature on Facebook
By Nicole Okolie
Live video shopping feature is one of the many features of Facebook and it has allowed businesses to create in-store shopping experiences to the online world. A few days ago in a blog post, the company announced the closure of its live shopping feature starting on October 1, 2022.
Meta, however, noted that live shopping functionality will remain on Instagram.
“Beginning on October 1, 2022, you will no longer be able to host any new or scheduled Live Shopping events on Facebook. You will still be able to use Facebook Live to broadcast live events, but you won’t t be able to create product playlists or tag products in your Facebook Live videos,” Meta announced.
The live shopping feature was designated to give brand creators an interactive way to sell items, showcase new products, interact with users of products, gain new customers and procure a faster way of selling products without having to be there physically.
Nonetheless, Facebook has announced that it is now shifting away from live video shopping to focus on Reals as It is said that “consumers” viewing behaviours are shifting to short-form video,” leading Meta to shift its focus more to the short-form video format Reels on Facebook and Instagram. However, live shopping functionality will remain on Instagram.
According to report, the Livestream video shopping functionality became publicly available on Facebook two years ago, following a series of smaller trials and beta tests. The feature opened up another revenue stream for creators and gave creators and brands an interactive way to sell items, connect with viewers, and potentially gain new customers.
Meta further said: “If you want to reach and engage people through video, try experimenting with Reels and Reels ads on Facebook and Instagram. You can also tag products in Reels on Instagram to enable deeper discovery and consideration. If you have a shop with checkout and want to host live shopping events on Instagram, you can set up Live Shopping on Instagram.”
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