Meet Marketing Edge Summit/Awards Panelist
Yinka Adebayo has over 20 years of experience in the field of Marketing Communications with key focus on advertising & media. He started his career with Promoserve Limited and worked with few other Advertising Agencies and on several multinational clients such as Pfizer International, Honda, NIIT, Tower Group, etc. before joining mediaReach OMD. His experience spans a wide range of products including FMCGs, Telecom, Banking, Automobile and Airline industries.
Mr. Adebayo has been a consistent high performer winning awards and getting rewarded in all the places he has worked including mediaReach OMD , as the most dedicated and committed staff. He has delivered several papers on Advertising, Marketing, Negotiation, Entertainment Industry and supported a couple of Media Organisations in their repacking and reposition efforts for growth and profitability.
He is a graduate of Mass Communication and later had his MBA (Marketing) degree from University of Ado-Ekiti, Ekiti State. He is also an alumnus of the prestigious Lagos Business School (LBS).
He is also a Full member of Advertising Practitioners Council of Nigeria (APCON) and Faculty member of Alphabet Media Academy. He is happily married with four lovely children.
Mr. Adebayo currently heads up Buying & Control Unit at mediaReach OMD and designated as Executive Director, Media Investments.
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