Feyi Olubodun  is one of the leading authorities on understanding the African marketplace, having developed and published the only proprietary framework to understanding African consumer psychology.

He currently consults for multi-nationals on how to win in the African marketplace, with assignments across multiple regions on the continent. Feyi is the Founder and Managing Partner of Open Squares Africa, a boutique marketing strategy consulting firm ON a mission to help businesses see Africa through the right lens AND design solutions to win the African.

He is the author of the seminal book ‘The Villager: How Africans Consume Brands’ which articulates a proprietary framework for understanding African consumers.

Feyi sits on the Board of Malaria No More UK, as Trustee to guide the organization regarding the African market. He is also the first African to be appointed to the EMEA Regional Advisory Board of Duke University Fuqua School of Business. He also sits on the Boards of other organizations across Africa.

Mr. Olubodun is an inspiring speaker, presenter, and facilitator. He is a visiting lecturer with the ESCP Europe Business School. He also speaks on innovation in an African context, cultural leadership, strategy and strategy implementation across several platforms and business schools.

He is a Global Executive MBA from the Duke University Fuqua School of Business. He is SMP 40 Alumni of Lagos Business School and a BSc Psychology graduate of Obafemi Awolowo University (OAU).

A seasoned business leader, Feyi was previously the CEO of Insight Publicis, Nigeria’s foremost and arguably West Africa’s largest marketing communications firm. While there he led a highly ambitious creative team that solved different client’s business challenges, reformatted the business into a post-digital agency while delivering high value for clients.