Meet MARKETING EDGE panelist @ Annual Marketing stakeholders Summit 2021 – Rita Ezenwa-Okoro
Rita Ezenwa-Okoro is a pacesetter in the Creative Industry. She is the Principal Communications Consultant and Chief Creative Officer of ROC, a strategic communications company that provides cutting edge solutions for businesses to become the go-to brand in their industries. ROC recently launched the first of its kind e-commerce advertising boutique agency that services businesses on a global level.
She consults for businesses across industries as well as not-for-profit organizations in West Africa and North America. In fact, one of her creative solutions contributed significantly to the growth of a beverage brand by over 33% in the first year of its exposure.
Rita is also the Founder and Lead Visionary of Street Project Foundation, an organisation that uses Creative arts as a tool to facilitate opportunities for Youth Employment, Social Mobilization and Cross-Cultural Dialogue. In collaboration with Women in Advertising, she convenes the program called Digital Amazons, which aims at balancing the gender scale in the creative sector of the industry through capacity building and internship placements.
She also triples and quadruples as a business coach and digital marketing trainer with a bias for women-owned businesses training over 2,000 entrepreneurs in the She Leads Africa and Facebook She Means Business program.
Rita serves on the Board of Advisors of Magicians Without Borders North America, South America and India where she provided strategic and technical guidance to the Executive Director and the Global Programs Director.
Rita is a Mandela Washington Fellow of the Young African Leaders Initiative (YALI), a program of the U.S. Department of State Bureau of Educational and Cultural Affairs. She is also a global fellow of the prestigious International Society of the Performing Arts (ISPA) New York. Rita is the recipient of the Lagos State award of excellence in entrepreneurship development and Lagos State award of excellence in youth and social development. She is also a recipient of the Extraordinary Women Award in France, and Next Generation Leaders Award.
She recently graduated from the East Side Institute, New York, USA where she studied Social Therapeutics. Rita has a Bachelor of Arts Degree in Creative Arts from the University of Lagos, Nigeria.
A master’s degree in media and Communications from the School of Media and Communications, Pan-Atlantic University, Nigeria and a Certificate in Civic Leadership from Tulane University, New Orleans, USA. She is the author of a book titled Doing, Being, Becoming for the love of the creative arts, set to be published in April 2022. She also published an Op-Ed titled; Is a new world being created? An opinion piece that uses the analogy of a broken bottle to buttress her thoughts about the emergence of a new social construct due to the COVID-19 Pandemic. She is also a co-author of an article titled – The Meaning and uses of Cause-Related Marketing published by a renowned academic journal -The Marketing Review. Rita is also a host of an Online show titled “Online with REO”, where she has conversations with global figures in the development sector, with a goal to stir up more social consciousness about solutions to “glocal” problems. She is also the Editor-in-chief of Watchaluv Webzine, designed to inspire the youths and youth at art to do what they love.
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