Meet Marketing Edge Panelist
Felix King Eiremiokhae is popularly referred to as Nigeria’s king of experiential marketing. A seasoned entrepreneur and philanthropist, Mr. Eiremiokhae majors as the MD/CEO of Oracle Experience, an award-winning brand experience agency and the president of an award-wining foundation.
Oracle Experience is an experiential marketing agency that gives its clients strategic brand insight, creative experience design, unmatched execution and demonstrable ROI. It engages key stake holders, including employees, partners, customers and influences, to drive insight, action and advocacy. The company is known for creating brand experiences and, by so doing helps its clients create experienced brands.
Oracle experience was established in the new mellinium by Mr. Eiremiokhae. And he has led the agency with passion, keeping it at the forefront of the industry and creating experiences that resonate. Under his leadership, Oracle has become a well respected face in Central West African (CWA) countries as it continues to grease its wheel of innovation. Such passion to create experiences that engage and inspire people to act endures.
Mr. Eiremiokhae started his foundation in 2015 without enlisting the support of people and institutions, but with key objective of giving hope to the poor and vulnerable widows and their children in communities across Nigeria through different programmes such as business start-up initiatives, farm aids programme, free food distribution, educational grant and medical aids. In 2016, he, through his foundation, presented a bill to the Edo State House of Assembly, to help more widows. He is also the founder of Mayor Biscuit Company (MABISCO), a growing biscuit brand in Nigeria.
He believes there is the possibility the vision of his foundation going beyond Nigeria as there has been a lot of attention from countries like Kenya, Ghana and Liberia. Earlier in the year, the media space was inundated with images of Felix King being honoured with the honorary citizenship of Georgia in the US. More recently at the Women In Marketing & Communications Conference/Awards (WIMCA), the largest gathering of female marketing professionals in Nigeria, the foundation was also honoured with the prestigious award of the ‘Female-Centric Foundation Of The Year.’ The foundation is also a proud recipient of the Humanitarian Award by Trinity International University of Ambassadors, Atlanta Georgia, United States of America.
Outside these, the foundation has also been recognised and commended on several occasion at national and international platforms for its sterling role in the life of widows.
Christened a Brand Scientist, Mr. Eiremiokhae’s popular quote is: “There’s NO reason to be TIMID. Your little swagger and a big, bold (calculated) risk can go a long, long way.”
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