Meet MARKETING EDGE 2020 Summit & Awards sponsor – Intercontinental Distillers Limited
Intercontinental Distillers Limited was created in 1749 by Justerini and Brooks, who came together to form a wine and spirits business, which was initially called ‘J&B’. But after series of acquisition and ownership change, it became what was later known as International Distillers & Vintners (IDV). It was the spirit division of the then Grand Metropolitan Plc. of the United Kingdom.
In 1983, Grand Metropolitan Plc. incorporated the International Distillers Nigeria Limited (IDNL) in a bid to strategise and capture the international market. IDNL began production in 1984 with Eagle Aromatic Schnapps on a manual line to complement Eagle Schnapps, even as the company imported and marketed brands like SMIRNOFF, BAILEY’S Irish Cream and GILBEY’S London Dry Gin.
Following a series of expansion, increased popularity, market acceptance and preference for her products, the company launched Chelsea London Dry Gin, which was introduced in 1987. IDNL expanded through the development of a wide range of successful brands by relying on the sound understanding of the Nigerian wine and spirits market. Later In 1997, International Distillers Nigeria Limited was renamed ‘Intercontinental Distillers Limited (IDL)’.
With a network of branches and distributors that covers the entire nation, IDL currently operates from several regional offices which are complemented by 42 depot locations. The company markets and produces leading products such as Eagle Aromatic Schnapps, Chelsea London Dry Gin, Squadron Dark Rum, Bull London Dry Gin, Bull Dark Rum, Action Bitters, Confam Bitters, DeROK Cafe Liqueur, DeROK Chocolate Flavored Liqueur, Commodore Aromatic Schnapps, Chapeau Wine, Veleta Fruit Drink, Confam Bitters and Teezers..
The company reintroduced its repackaged Bull London Dry Gin and Derok Chocolate Flavored Liqueur during its Annual Distributors Award; and in 2019 re-launched its alco-pop brand ‘Teezers’ during which over N325 million was given out as rewards to distributors.
As part of its Corporate Social Responsibility (CSR), IDL donated a block of 4 classrooms and 2 offices to a secondary school in one of their host communities, Ilogbo- Asowo in the Ado Ota Local Government of Ogun State. Recently, Covid-19 relief materials were donated to the Lagos State government, which includes 1000 bags of rice, 1000 cartons of noodles and 200 cases of non-alcoholic wine, to show their CSR capability by assisting the government in cushioning the effect of the pandemic.
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