Meet MARKETING EDGE 2020 Summit & Awards sponsor – Amber Drinks Limited
Launched in June 2020, the Amber Drinks Limited released its first beverage ‘Amber Energy Drink’, a non-discriminatory (unisex) energy drink and the first of its kind. With reduced caffeine and taurine content, the beverage is scientifically formulated to provide an incredible energy boost for those who lead active and exhausting lifestyle, ranging from sports to entertainment. It is also fortified with amino acid, citric acid and essential B-vitamins in addition to Guarana spice, which are required daily to fight fatigue, improve concentration and keep you energised all day long.
Barely a month after, the new Amber Energy Drink started gaining traction, driving sales in the Nigerian burgeoning Energy Drink market with the product rapidly penetrating major stores and trade outlets in Lagos State, and efforts are being made towards ensuring its expansion to other parts of the country.
In addition, the Amber Drinks Limited initiated an empowerment programme with aimed at providing Nigerians the opportunity to own and grow their businesses through soft loans and business support initiatives. It was introduced as a solution to the challenges of unemployment and targeted at poverty alleviation and also to help generate jobs and income.
The company recently collaborated with the management of BRT buses in Lagos to ease commuting in the state by giving out free BRT tickets to commuters in select areas.
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