MARKETING EDGE showcases Brands and Agencies to watch in 2020
As the New Year, which, interestingly, is also the beginning of a new decade, gathers momentum, MARKETING EDGE, Nigeria’s leading and authoritative brands, marketing and advertising focused magazine has concluded plans to do the 2020 edition of its annual review of Nigeria’s marketing and advertising environment with a view to updating consumers, investors, policy makers, the reading public and the international community on the brands that are poised to dictate the pace in their segments in the Nigerian market in 2020.
In the same edition will be an eclectic review of the integrated marketing communications agencies across the various sub sectors of the IMC industry which are nimble and muscular enough to remain forces behind the various brands in the country this year.
While commenting on the special edition in the making, the Publisher/CEO of MARKETING EDGE, Mr. John Ajayi disclosed that the two-in-one focus has remained an annual “delicacy” which the publication serves to the stakeholders in the Nigerian brand building and brand management environment.
According to him, the magazine has, for years, embarked on this self assigned task of researching the Nigerian market to spot such brands and agencies that are differentiating themselves in the market place, adding that some of them even cause disruptions and change the games in their spheres.
In Ajayi’s words: “The depth of research that go into packaging the special edition, year in year out, and the veracity of the conclusions have made the annual effort something which the industry looks forward to, making it all the more exciting and fulfilling.”
Shedding more light on the edition, the publisher stated: “Regardless of the fact that the challenges facing the national economy are still strong, and the dynamics which impact consumer purchasing power and the unstable fortunes of brand owners and their agencies still very visible, several brands will still stay afloat.
“The operational environment is still tough while still competition lingers, but strong and creative brands will sustainably deliver on their brand promises, boost their brand equities, expand bottom-lines and deliver profits to their various stakeholders all the year round.”
On the other hand, Ajayi emphasized that some of the agencies handling the brands would equally rise up to the occasion, and create brand building initiatives that would hit the bull’s eye and deliver results and returns, if possible, magically.
He thus pointed out that the thrust of the special edition would be to identify and showcase those “brands and agencies which will be inventive and think and act differently to dictate the pace and, possibly, change the game in their spheres in 2020.
Having as its theme, “Year 2020 Review of Brands and Agencies that will Excel in Nigeria”, the special edition is expected to be out of the press in the first week of March.
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