MARKETING EDGE ONTV to host Badejo-Okusanya this Wednesday
By Felicia Nwosu
This Wednesday, MARKETING EDGE ONTV is set to host the iconic Yomi Badejo-Okusanya, Lead Partner of CMC Connect LLP, in an exclusive “Industry Conversation” segment. Prepare for a deep dive into the Nigerian public relations sector with a man whose name is synonymous with its evolution.
Yomi Badejo-Okusanya, affectionately known as YBO, brings over three decades of unparalleled experience in advertising and marketing to the forefront. A History graduate from the University of Benin and a Fellow of the National Institute of Marketing, Nigeria, YBO has revolutionized PR through his pioneering work in perception management.
As the founder of CMC Connect LLP, he secured a coveted affiliation with BCW, a global PR powerhouse. His expertise spans corporate communications, government relations, financial PR, and crisis management, evidenced by his work with prominent figures like former Liberian President Ellen Johnson-Sirleaf.
YBO’s contributions have garnered numerous accolades, including the Public Relations Golden Eagle Award, the Bob Ogbuagu Leadership Award, induction into the Brandcom Awards and ICCO PR Halls of Fame, the Global Alliance Global ICON Award, and the PR Powerlist ICON of the Year 2023.
A former two-term Chairman of the Nigerian Institute of Public Relations (NIPR), Secretary-General of the African Public Relations Association (APRA), and board member of the International Public Relations Association (IPRA), he has played a pivotal role in shaping the PR landscape. His recent conferment of the traditional title of Bobakede of Oke Ona Egba by His Royal Majesty Oba (DR) Adedapo Adewale Tejuoso underscores his significant impact.
This week, the legendary PR expert will delve into CMC Connect LLP’s newly unveiled corporate theme, “INFUSION: Growth 2025.” This strategic initiative marks a new chapter for the firm, building on the success of “GAME CHANGER UNLEASH 2.0” and the significant client acquisitions of 2024, including British Council Nigeria, IHS Towers Nigeria, Digital Jewels Africa, ipNX, and IPRFZ.
He will be shedding more light on how adopting ‘INFUSION’ is crucial for sustaining competitiveness, innovation, and impact.
Join MARKETING EDGE ONTV this Wednesday on TVC News, DSTV Channel 418 at 12:30 pm, and WAP TV at 8 pm, with a repeat broadcast on WAP TV on Thursday at 9:30 am, to witness his insights and learn how “INFUSION: Growth 2025” will reshape the future of Nigerian PR. This 30-minute episode promises to be an enlightening experience, showcasing the vision of a true industry leader.
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