This week, MARKETING EDGE ONTV turns the spotlight once again on Nigeria’s out of home advertising landscape as it hosts Sola Akinsiku on the concluding episode of its Industry Conversation segment. The episode builds on discussions from the first appearance and moves decisively into unresolved and pressing issues shaping the practice of outdoor advertising across the country.

Deep Dive into Regulatory and Legal Developments

In this concluding session, Akinsiku actively examines germane regulatory and legal matters affecting the sector. He carefully unpacks recent Federal High Court judgments that continue to influence how outdoor advertising is regulated, while clearly outlining their implications for operators, regulators, and investors within the ecosystem.

More importantly, he connects these rulings to the evolving roles of the Advertising Regulatory Council of Nigeria and local government authorities, explaining how regulatory overlaps and interpretations are redefining compliance expectations for industry players.

Multiple Approvals and Operational Pressures Take Centre Stage

Meanwhile, the conversation intensifies around concerns that the judgments may require outdoor advertising operators to obtain approvals from multiple local governments before deploying structures. Akinsiku highlights how this development could escalate costs, delay execution, and complicate business planning, while also raising broader questions around ease of doing business in the sector.

Experience and Industry Leadership Shape the Discussion

Drawing from decades of hands on industry experience, Akinsiku brings clarity and authority to the dialogue. As President of the Out of Home Advertising Association of Nigeria and Managing Director of Kok Visibility, he continues to advocate for regulatory balance, transparency, and stakeholder driven reforms that protect both public interest and industry sustainability.

Beyond OAAN, his broader leadership background, including service as the 55th President of the Rotary Club of Ikeja, further reinforces his perspective on governance, collaboration, and ethical standards.

Broadcast Schedule and Viewing Details

The concluding episode airs as part of MARKETING EDGE ONTV’s weekly 30 minute broadcast. Viewers can watch on TVC News on DSTV Channel 418 at 12.30 pm, and on wapTV on DSTV Channel 262 from 11.00 am to 11.30 am, with a repeat broadcast scheduled for Thursday at 9.30 am.

Why This Episode Matters Now

Ultimately, this final conversation arrives at a defining moment for the out of home advertising industry. As regulatory uncertainty persists and court decisions continue to reshape operational realities, the episode promises clarity, direction, and practical insight, making it essential viewing for operators, regulators, policymakers, and industry watchers alike.