Deji Onadeko, media entrepreneur and founder of Redlantan Media,  will be the special guest on MARKETING EDGE ONTV tomorrow Wednesday

The programme will air on TVC News on DStv Channel 418 at 12:30 pm and on wapTV on DStv Channel 262 from 11:00 am to 11:30 am, while a repeat broadcast will follow on Thursday at 9:30 am.

This week’s broadcast will present the concluding part of the engaging conversation with Onadeko which began during last week’s episode, offering viewers deeper insights into the dynamics of storytelling, brand communication strategy and the evolving influence of content in shaping modern audience engagement.

Widely recognised for transforming creative ideas into culturally resonant communication strategies, Onadeko brings to the programme a rich blend of broadcasting experience, visual storytelling expertise and brand positioning insight that continues to position him among the emerging voices shaping Africa’s evolving content economy.

As Founder and Creative Director of RedLantan Media, he leads a dynamic creative solutions company built on a clear philosophy: helping brands communicate with clarity, connect emotionally with audiences and maintain cultural relevance in a rapidly evolving digital environment.

Under his leadership, the company has steadily evolved into a full-spectrum storytelling platform delivering integrated creative services spanning advertising, branded documentaries, influencer-led campaigns, talent management and strategic digital amplification.

Notably, RedLantan Media has earned recognition for its ability to combine creative strategy with disciplined execution.

Rather than approaching content as an isolated creative exercise, the agency positions storytelling as a performance-driven communication tool designed to strengthen audience relationships while delivering measurable brand outcomes.

From television productions to social-first campaigns and documentary storytelling formats, the company continues to support organisations in converting visibility into influence and transforming audience engagement into lasting brand loyalty.

Onadeko’s professional journey reflects a deep commitment to building communication that resonates emotionally while remaining strategically impactful. With roots in radio broadcasting and years of hands-on experience across content production ecosystems, he has expanded his work across multiple creative touchpoints including campaign direction, influencer strategy design, visual storytelling architecture and talent-driven brand collaborations.

Consequently, his work now sits at the intersection of media innovation, audience psychology and culturally grounded narrative development.

Within Africa’s increasingly competitive digital environment, where brands constantly compete for audience attention, his approach continues to emphasise authenticity, clarity and emotional resonance as essential drivers of communication success.

Through this philosophy, he has supported organisations seeking to redefine their brand voices, deepen audience engagement and translate creative thinking into practical communication advantage.

Equally important is RedLantan Media’s growing reputation as a 360-degree creative solutions partner providing brands with bespoke services aligned with modern communication realities.

The agency’s portfolio spans advertising development, brand marketing strategy, content marketing architecture, social media amplification, videography execution and negotiation support for talent partnerships and influencer ecosystems. This integrated capability enables the company to design campaigns that move seamlessly across platforms while maintaining message consistency and visual strength.

Beyond production output alone, the agency continues to cultivate communities around storytelling by supporting narratives that empower individuals, reinforce cultural identity and spark meaningful conversations across digital audiences.

Through this approach, RedLantan Media increasingly positions itself as both a creative studio and a cultural storytelling platform helping brands remain relevant in evolving audience environments.

During tomorrow’s episode of MARKETING EDGE ONTV, viewers can expect deep insights into strategy-led storytelling in modern marketing, the growing influence of creator ecosystems within brand communication and the opportunities available to organisations seeking to strengthen their presence across Africa’s expanding digital content landscape.

The weekly programme features three major segments namely Brand News, Brand in Focus and Industry Conversation, each designed to deliver timely marketing intelligence, executive insights and forward-looking industry perspectives.

MARKETING EDGE ONTV continues to air as a 30-minute broadcast dedicated to brand, marketing and communications intelligence, offering audiences across Nigeria and beyond a compelling mix of industry updates, expert viewpoints and strategic conversations shaping the future of marketing.