MARKETING EDGE ON TV hosts Yinka Adebayo today @ 11am
MARKETING EDGE ON TV, a popular marketing and advertising TV program will this morning feature Media Director of mediaReach OMD, Mr Yinka Adebayo in a no holds barred industry conversation. The programme, which goes live on TVC DSTV Channel 418, is a unique TV programme featuring brand news, brand in-focus and industry conversation.
Today’s episode will be featuring the media guru who would be doing a critical review of the out-gone year 2020 as well as assessing the media market challenges in the new year. The conversation will also focus on providing outlook for brands media opportunities and challenges in the New Year. It is a very rich, insightful and exclusive market intelligence conversation that will help the brand owners, industry players and other relevant stakeholders in the hotly competitive Nigerian marketing advertising eco-system.
Yinka Adebayo is the Executive Director, Media Investments at OMG WeCa, Nigeria. He has 22 years of experience in the field of Marketing Communications with key focus on advertising & media. He started his career with Promoserve Limited and worked with a few other advertising agencies and on several multinational clients like Pfizer International, Honda, NIIT, Tower Group, etc. before joining mediaReach OMD.
His experience spans a wide range of products, including FMCGs, telecom, banking, automobile and aviation sectors. Yinka started his advertising career with Promoserve Limited as a Media Executive in October, 1995 and he had the opportunity of working on an array of FMCG, banking products and non-alcoholic beverages. He also had the opportunity of playing the role of a client service person at Promoserve Ltd.
He later joined Admix Communications in January 1999 as one of the pioneer staff. As a Senior Executive (Media/Research), he had the sole responsibility for media planning & buying function as well as managing the agency’s interface with Research agencies for data/analysis. Yinka moved over to Martlink Limited in June 2001 as Senior Media Manager with dual role of Media & Client Servicing. He had the opportunity of working with such International brands like Honda, NIIT & Tower Aluminium as well as an array of FMCG and other financial institutions.
On June 1, 2004, he joined mediaReach OMD as an executive with buying responsibilities and a clear mandate to head the agency’s telecom buying team. He later rose to the post of director, buying Services with collection of responsibilities to manage a diverse and vast portfolio of clients, relationship management with media partners, client contacts, content owners, etc. and staying actively involved in various industry bodies to help the ecosystem. His responsibilities include ensuring successful execution of campaigns across media, negotiating and maintaining best-in-class benchmarks against International standards & practices over a period of time. Suffice to add that he serves as the Chief Commercial Officer of the agency.
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