MARKETING EDGE on TV hosts Ozone Mbanefo tomorrow
By Oghale Mafuru
MARKETING EDGE on TV, the leading advertising and brand-centric television programme will be hosting the Founder and Provost of 02 Academy, Ozone Mbanefo, tomorrow on TVC News, Channel 418 at 12:30 pm and WAP TV at 8pm with a repeat broadcast on WAP TV, Thursday at 9:30am.
The program which has three segments namely brands news; brand in focus and industry conversation comprises industry gist, developments, and insightful conversations aim to expand the frontiers of the marketing and advertising business in Nigeria and around the world.
In this interview, the erudite advertising professional speaks on the latest trends in the industry and how professionals can leverage the new technological innovations to improve on productivity as well deliver on clients’ expectations.
Ozone Mbanefo is the founder of Nigeria’s foremost ad school of brands and marketing communications, Oxygen Academy, otherwise referred to as O2 Academy.
Having worked with leading advertising powerhouses like LTC/JWT, Insight Communications (now Insight Publicis), DDB Lagos, TBWA/Concept, Bate Cosse, and 141Worldwide (now NITRO 121), he has effectively honed his competencies to achieve an enviable position in the Nigerian IMC space.
This cerebral professional has worked on local and multinational brands like Fanta, Limca, Goldspot, Eva table water, Calypso coconut liquor, Shell, UBA, WEMA BANK, Knorr cubes, Close up, Lux Lipton, NB Plc corporate, Ecobank, Legend Extra Stout, Diamond Bank, LG Electronics, Sony Electronics, Conoil, Fidelity Bank, Glo, MTN, Etisalat (now 9Mobile), FSDH, Indomie, DStv, MultiChoice, British American Tobacco, Cadbury corporate, TomTom, Cadbury Bournvita, to mention a few.
With a clear understanding of the importance of human capacity building and personal development he decided to go the extra mile to empower a larger scale of the Nigerian youth populace. He assembled a team of advertising industry experts to start a 16-weekend hands-on programme that is designed to help each student generate content and create a career path for themselves in the brand communication s world.
Since 2007 till date, this initiative has produced hundreds of admen working in most of the reputable ad agencies across Nigeria.
Ozone is a motivator, a teacher and a mentor to hundreds of Nigerian youth. He believes in creating ample opportunity to every willing heart not out of charity but because it is the common good that holds us together.
According to him, the real value of life is determined not just by the value we carry but by the value we can add in other lives.
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