MARKETING EDGE ON TV hosts Nwosu tomorrow
By Oghale Mafuru
Foremost advertising, marketing and brand centric television program, MARKETING EDGE on TV will be hosting Kelechi Nwosu, Former President of the Association of Advertising Agencies of Nigeria, AAAN tomorrow on TVC News, channel 418 at 12:30pm and WAP TV at 8pm.
The program which is a 30minutes potpourri of industry gist, events and conversations will be rebroadcast Thursday, on WAP TV at 9:30am.
In this interview, the former AAAN President who is also the Chief Executive Officer of TBWA/Concept, a leading advertising agency in Nigeria, will be continuing on the conversation he started last week where he harped on the impact of technology on the business and practice of advertising in Nigeria.
In this interview, he speaks on the recently promulgated advertising law and how it is revolutionizing the industry through strict measures to ensure highest ethical standards and professionalism.
Kelechi is a Passionate Growth leader; his practice extends from Account management to Account Planning and Strategy.
He was the Agency lead at the launch of MTN in Nigeria in 2001 giving him a vantage view of the role of GSM and technology in rapid transformation of the country. He was also the agency lead at the launch of Virgin Atlantic (2002) and later Virgin Nigeria.
He has guided the teams that are currently providing creative communication support for reputable brands in Nigeria and has attended various training programs on Leadership, Marketing and Management in and out of the country.
Kelechi was elected the President Association of Advertising Agency of Nigeria (AAAN) as a result of his passion and commitment to the Advertising industry in Nigeria. He occupied the position until May 2016.
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