MARKETING EDGE on TV hosts Jude Odia tomorrow
By Oghale Mafuru
Foremost Marketing and advertising television program, MARKETING EDGE on TV will be hosting Jude Odia, Managing Director, Starcom Media Perspectives, this Wednesday on TVC News DStv Channel 418 and WAP TV.
The programme which comprises industry news, analysis, and interviews will air Wednesday on TVC News DStv Channel 418 at 12:30 pm and WAP TV at 8 pm. A repeat of the programme will also air Thursday on WAP TV at 9. 30 am.
In this interview, Jude Odia be continuing on the conversation he started last week where he spoke extensively on the media buying and buying business in Nigeria as well as highlight likely trends for the advertising industry this year.
He will harp on how practitioners can deploy creativity and innovation for optimum results that delivers optimally on clients ‘expectations.
Jude is an astute IMC strategist with 360-degree work experience across client and agency divides. His vast experience has exposed him to best-in-class brand management, strategy, and media operational models from leading global media networks.
He has championed and coordinated winning integrated media campaigns for multinational clients like P&G, Coca-Cola, MTN, VISA, Samsung, Mondelez, etc, working with regional account management teams across West Africa.
He led the Starcom team that locally operationalized SMG connection planning framework HX, the first successful attempt in West Africa. This effort and many others helped in positioning Starcom Nigeria as the go-to operational hub for the network across the region.
With a great passion for uplifting the industry, Jude has facilitated at various professional fora, locally and globally. He was one of Nigeria’s top IMC professionals invited to the 2018 EMEA Emerging Executive summit organized by Google at its global HQ in California, the USA in September 2018.
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