MARKETING EDGE on TV hosts Gbolahan Sanni this Wednesday on TVC DSTV Channel 418 @12:30PM
By Oghale Mafuru
MARKETING EDGE ON TV, a leading marketing and advertising TV programme, will this Wednesday host the Marketing Director of Coca-Cola Nigeria, Gbolahan Sanni, a renowned marketing expert.
The programme, which captures developments around brands and happenings in the entire sphere of the Integrated Marketing Communications industry, goes live on TVC DSTV Channel 418 at exactly 12:30 PM and is uniquely segmented into Brand News, Brand in Focus and Industry Conversation.
This Wednesday’s episode of Marketing Edge on TV will be featuring Gbolahan Sanni as a guest on the segment, “Industry Conversation”, where he will speak about the brand equity of Coca-Cola Nigeria and how the brand has been strategically positioned to maintain its pride of place in the carbonated soft drinks sector.
In this conversation, Gbolahan Sanni will discuss the need for Fast Moving Consumer Goods (FMCG) companies to be innovative and technologically inclined in order to drive growth of the industry.
The marketing expert will also speak on the various sustainability initiatives of the brand and affirm its corporate vision of refreshing the lives of consumers by bridging the divide.
Gbolahan Sanni is a seasoned marketing expert with years of experience working with brands within and outside the shores of the Nigeria.
He joined the company as a Senior Brand Manager, Coca-Cola and moved up the ladder to his current position due to his dedication and contribution to the growth of the company.
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