MARKETING EDGE, MEDIA EDGE celebrate International Women’s Day 2022 in grand style
By Abimbola Mohammed
In line with the International Women’s Day (IWD), the foremost advertising and brand-focused magazine, MARKETING EDGE and its sister Public Relations/ event company, MEDIA EDGE, have commemorated the day by celebrating their women workforce.
The event, which take place at the company’s corporate office in Ikeja, Lagos, saw the group celebrate with its female staff and women globally as part of its contribution to breaking the bias, while also appreciating their efforts in the organisation and the world at large.
With the theme “Breaking the Bias”, this year’s International Women’s Day celebration was aimed at promoting gender equity across various sectors and spheres by celebrating women who have emerged pioneers in their respective fields. In view of this, MARKETING and MEDIA EDGE chose to seek out and celebrate women’s achievements by extending love to their staff to help create an inclusive world.
While celebrating the day, the brand-centric magazine also invited Dr. Omotola Bamigbaiye-Elatuyi, Head of Marketing, Sub-Saharan Africa for Pladis Global on its Instagram live conversation to speak on issues bordering on gender parity, discrimination and negative stereotypes on women globally, especially in the Integrated Marketing Communication (IMC) industry.
Speaking on the role of women in society, John Ajayi, the Publisher/ CEO MARKETING EDGE, said women are great and should be given equal opportunity as men.
“MARKETING EDGE & MEDIA EDGE join the rest of the world to advocate for gender equality at all levels of human endeavors by pledging to break the barriers in forging a sustainable tomorrow. Happy International Women’s Day to all the heroines in the house! May the Lord continue to strengthen you and provide you with all enablement to shatter the glass ceiling,” he said.
He continued: “Celebrating women’s day with the staff is part of the firm’s commitment to promoting gender equality. It has become inevitable for me to celebrate the women in this organisation as they contribute largely to its growth.”
Mr. Ajayi noted that 70% of the staff at MARKETING EDGE/ MEDIA EDGE is dominated by intelligent and elegant women.
Also speaking, Anietie Udoh, the Divisional Director, Marketing, noted that he celebrates women everyday regardless of the date of the months because he believes in women’s power.
He said: “I celebrate women every day. I don’t need to wait till 8th of March to celebrate women because women are meant to be appreciated irrespective of their strength or contributions. We must show them the true essence of love, so my advice to everyone is to support women at all times and that is what we do at MARKETING EDGE.”
Mojisola Daniels-Matesun, General Manager, Strategy and Business Development, said: “Today being International Women’s Day, I feel so proud to be a woman and I support the fight against gender inequity, because looking at the world today, we can see that we have more women at the helms of affairs. We are strong, we are bold and we are confident.”
She mentioned that Mr. Ajayi has been so supportive by giving the women in his business opportunities he gives to his male staff. “As for my boss, Mr. John Ajayi, he has always been so supportive of the female gender in his organization and I really appreciate him for that.”
Oyindamola Are, Project Manager of MEDIA EDGE, said: “I feel good celebrating IWD with my colleagues at work, and for me, it’s not just about the celebration, it’s about supporting women, breaking the bias by giving them equal opportunity in the corporate environment, in their homes, and the society at large.”
On her part, Felicia Okeke, a MARKETING EDGE staff, said: “Women should believe that there is no difference between them and men. In the 21st century, women should go all out to achieve what they believe in. For me as a woman, I don’t think we are in competition with the men. I believe in the quote which says, ‘what a man can do, a woman can do’. I do not support the saying that ‘women can do better, because we are all gifted differently.”
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