Loeries 2025 Entries Now Open
The Loeries, the premiere awards for brand communications and creativity in Africa and the Middle East, has opened entries for 2025. Brands, agencies, creative professionals,, and production companies, are invited to submit their work across a wide range of categories that recognise excellence in advertising, marketing, design, and digital innovation.
As the only award that covers all of Africa & The Middle East that informs the global WARC rankings, The Loeries has a diverse range of categories including Film, Radio and Print as well as areas such as Digital, Design, Media Innovation, B2B Creativity, PR & Media Communications, Social Impact Campaign and Service Design. New categories have been introduced to reflect the evolving landscape
of the brand communications industry, including Comedic Impact, and New Launch Campaign. The Marketing Impact Award is also a new special award that has been launched to recognise the partnership between a an individual marketer and their agency partners..
“The Loeries exists to recognise, reward, inspire and foster creative excellence in the brand communications industry,” explains Loeries CEO, Preetesh Sewraj.“The awards are the process that we use to show the industry who are the people and companies that are truly impacting nearly two-billion consumers across Africa & the Middle East with the information that they need to navigate a complex purchasing environment.”
The Loeries continues its mission to highlight and reward outstanding work from across the brand communications industry. Entries will be evaluated by a diverse panel of jurors from across Africa and The Middle East led by International Jury Presidents, who will assess submissions based on innovation, execution and relevance.
The closing date for early bird entries is April 25 with standard entries closing on June 1. Work that was commercially flighted or published to a substantial audience from 1 July 2024 to 30 June 2025 is eligible to enter. Participants can submit their entries via the official Loeries entry portal. Detailed guidelines, entry forms, and category descriptions are available on the Loeries website.
For more information on categories, entry requirements, and how to enter, visit www.loeries.com.
About Loeries Africa Middle East
The Loeries, a non-profit company, is Africa and the Middle East’s premiere initiative that recognises, rewards, inspires and fosters creative excellence in the brand communication industry. As the highest accolade for creativity and innovation across our region, the Loeries promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of ideas and fresh thinking.
Culminating in the biggest creative gathering across the region, Loeries Creative Week brings together the best innovative minds from our industry for a festival of networking, inspiring minds and recognising great work.
The Loeries is the only award across Africa and the Middle East that informs the global WARC Creative 100, a showcase for the best creative work in the world. Successor to the prestigious Gunn Report, WARC collates the most important advertising awards from around the world to produce a global list that ranks the most creative companies and campaigns.
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