LIA calls for entries, announces new categories
The London International Awards (LIA), formerly known as London International Advertising Awards ( LIAA), organiser of one of the world’s prestigious awards for creativity, has called for submission for all categories of its awards. They also stated the criteria for eligibility.
According to information made available on LIA’s website: “Work submitted must be broadcast, published or released in a commercial environment with client approval from 1st September 2019 – 8th August 2021.”
“Entries finalised by 28th February 2021 will be invoiced at 50% of the standard Entry Fee.”
LIA restated its policy concerning late payment. “No Late Fees, ever,” it stated.
LIA also introduced new categories for 2021, including Creative Use of Data designed to reward work that projects the essential part of data in the creative industry and
Transformative Creative Business Solutions, which acknowledges that creativity is not limited to campaigns, but its role.
This competition recognises that creativity does not just live in campaigns, it now plays an influential role in the enduring transformation of businesses, including their operations, services, products, internal and customer experiences. This medium doesn’t just recognise work that promotes solutions to customers. It recognises the solutions themselves.
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