Leo Burnett shines at 2023 LAIF, receives GRAND PRIX
By Abimbola Mohammed
Leo Burnett Lagos, one of the leading advertising agencies in Nigeria, has added more feathers to its cap at the 2023 Lagos Advertising & Ideas Festival (LAIF) as it received multiple gold and silver awards, including the highly coveted Grand Prix. The awards were in recognition of some of the exceptional projects executed in the coverage period by the agency.
The glamorous award night with the theme: “LAIF HAPPENED” was held at The Hall event center in Victoria Island, Lagos. MARCOM stakeholders, well wishers, friends and pressmen were in attendance.
Other awardees include the fast-rising creative agency Digisplash that won 1 gold, 4 silver and two bronze for banking, investment and other financial communication. Noah’s Ark Communication Limited won 45 gold, silver and bronze award; Insight Publicis won 45 awards; TBWA/Concept Limited won 13 awards; 7even Interactive Limited, Bluebird Communications Limited, Nitro 121 Limited, and Up in the Sky Limited, etc also won awards.
Dr. Lekan Fadolapo, Director General, Advertising Regulatory Council of Nigeria (ARCON) and Mrs. Nkoli Obi Ogbolu, former president, International Women Society (IWS) were inducted into LAIF award Hall of Fame.
Speaking during the event via video conversation, Steve Babaeko, President of Association of Advertising Agencies of Nigeria (AAAN) and CEO X3M Ideas, noted that the award is a celebration of brilliance, creativity and limitless possibilities.
“The presence of young and rising leaders within our fold signifies a promising future for our esteemed organization and it’s with great optimism that we look ahead. Tonight we gathered not just as competitors but as a community that thrives on the pulse of creativity. I applaud every agency that entered this year’s awards; in this room we are all winners.
“As the theme of this year goes, we only have one LAIF, and tonight I hope we live it to the fullest. The diversity of talents showcases the richness of our industry, it is a testament to the creativity that emanates from every corner of Nigeria. Together we shape the narrative of advertising, pushing boundaries and redefining our service,” he said.
Speaking in the same vein, Chukwuemeka Jay, Chairman of LAIF management board, noted that it’s good to come “aLAIF” again to celebrate creative power that worked on the powerful campaigns for their accomplishments.
His words: “To share this special moment amongst ourselves, to bask in the joy of our year-long accomplishments, is a time like this, other than pay-day, when we can look forward to broad smiles. This is a reward to our selective geniuses and varying perspectives.
“It has not been an easy journey but it has been well worth it, because what matters in LAIF is the effort and the journey. Congratulations to all the nominees and, in fact, to all who entered the competition.”
“I want to express my heartfelt gratitude to the next generation of ideologists in this space who took part in the young LAIFers competition. Your fresh ideas and energy are invaluable,” he added.
While being inducted to LAIF Hall of Fame, Dr. Fadolapo noted that he is grateful for the recognition and the support of the industry over the years.
His words: “I am happy to be inducted to the Hall of Fame; I have been a participant of the organizing 14 edition of this LAIF award. This award is one of the most credible awards we have in town; it is one of the awards that have survived economic challenges, criticism, etc. Today I am humbled and honored; I thank everyone for their support all through the years.”
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