LAIF announces 2019 Jury, may restructure to suit local taste
The Association of Advertising Agencies of Nigeria (AAAN) has announced the jury for the 2019 Lagos Advertising and Ideas Festival (LAIF), which is slated to hold on December 14, 2019 in Lagos. LAIF is one of the biggest advertising awards in West Africa and the theme of this year’s edition is “Tori Tori of Life”. It was, however, hinted that the award might be restructured to suite the local taste of the industry going forward.
The announcement was made in a statement signed by AAAN Publicity Secretary, Jenkins Alumona. Members of the jury, according to the statement, include Gbemi Sagay, Managing Director/Chief Executive Officer, Dencil Limited; Stanley Lumax, a New York-based Communication Expert; Toni Kan Onwordi, Author, Editor and Public Relations Specialist; and Irene Donati, Head of Marketing and Brand Strategy, Lionheart Group, Ghana.
Others are Ekenena Ezaga, Creative Director, SO&U; Yaa Boateng, Creative Director, Ogilvy Ghana; Dave Chukwuji, Creative Director, DKK Nigeria; Sunny Mohammed, Creative Director, DDB Lagos; and Kayode Olowu, Creative Director, Onewildcard.
The statement quoted Chairman, LAIF Management Board and AAAN Vice President, Steve Babaeko, as saying that the selection of jurors would create a fair and balanced atmosphere for judging the LAIF entries.
In his words: “We look forward to seeing more participation from younger agencies. This year is a celebration of our own culture. It is about telling and encouraging our stories to be written and told in our own culture. Everything about this year’s award will depict our culture in terms of contents.”
In the same vein, Bolaji Alausa, Creative Director at Noah’ Ark, said: “Employing local truth and having a special focus on our story, of course, will represent what the jury will reward. I urge us to focus more on our local ways as it will mirror and project our culture.”
Speaking on the significance of the event, AAAN President, Ikechi Odigbo, explained that the LAIF Awards focuses on recognising, rewarding and fostering creative excellence in all areas of marketing communications.
He added that the jury was a combination of marketing and communication experts as well as creative connoisseurs in and outside the country.
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