Joke Silva, Ali Baba inspire consumers to dream big in new Samsung ad
Samsung’s is set to re-engage its consumers in a new campaign tagged “Open Your Mind.” The campaign which features Nigerian star actress Joke Silva, comedian Ali Baba and a host of other celebrities will demonstrate Samsung’s commitment to innovation, quality and service to its consumers.
Emmanouil Revmatas, Director and Business Leader, Information Mobile and Technology, Samsung Electronics West Africa, said that as the market leader in smart devices and solutions, “Samsung will continue to bridge consumer expectations of what a premium mobile experience should feel like with a readiness to delivering the best-in-class solutions that combine the strengths of Samsung’s mobile innovations.”
The “Open Your Mind” campaign also feature other celebrities such as popular Funke Akindele; celebrated radio personality, Tolu Oniru Demuren popularly known as Toolz and a host of others.
In the course of the campaign, Nigerians will be availed the opportunity to know and understand the inspiration, dreams and the place of innovation in the accomplishments of the respective careers of the celebrities. These celebrities inspire people every day and innovation is at the heart of what they do to remain engaging and inspirational to their teeming fans. This is similar to the nexus that exists between Samsung and its consumers.
Samsung’s culture of innovation transcends high-quality product offering; it includes services, which are geared towards making a difference in the lives of consumers. “Samsung will continue to provide cutting edge technology enabling consumers realize their potentials through innovation and technology. We hope to inspire progress and spur dreams to success through this campaign,” says Revmatas.
The “Open Your Mind” campaign is a follow-up to the 2015 Samsung Electronics West Africa brand theme, “Dream Your Dream” which seeks to nurture the aspiration of young Nigerians who have great dreams with the potential to impact the country positively.
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