JCDecaux launches its global data offering, JCDecaux Data Solutions
JCDecaux SA, the number one outdoor advertising company worldwide, has announced the launch of JCDecaux Data Solutions – a portfolio of global and local data-driven solutions that enables advertisers to maximise the power and ROI of their media investment.
JCDecaux Data Solutions’ purpose is to offer ever more effective solutions to JCDecaux’s stakeholders so they can leverage data to optimise their campaigns in all countries across the world. Mixing global and local data unlocks the potential of both OOH and DOOH campaigns.
JCDecaux, as the most digitised global OOH company, is more confident than ever of the power of Out-of-Home in an advertising landscape increasingly fragmented and more and more digital. By developing and globalising its product offering through optimised campaigns using data and technology, the Group accelerates its transformation and will deliver increasingly impactful solutions.
JCDecaux Data Solutions is a combination of in-house products and solutions developed by JCDecaux’s data team (50 people) and 3rd party solutions, combined with local specific complementary data (Joint Industry Committees, telco, sensors, retail, etc) to guarantee the highest level of efficiency at each stage of a campaign. These solutions will always comply strictly with personal data protection rules to safeguard citizens and users, using aggregated and anonymised data only.
JCDecaux Data Solutions is due to launch first in the following markets (by geographical area): France, UK, Germany, Belgium, Netherlands, Spain, Italy, UAE, South Africa, USA, Hong Kong SAR (China), Japan, Singapore, Australia, Brazil. More markets will roll out JCDecaux Data Solutions in 2022.
François-Xavier Pierrel, Chief Data Officer of JCDecaux, commented: “The launch of JCDecaux Data Solutions is a new major step in the Group’s data strategy seeking to accelerate the transformation of outdoor advertising. Our objective is to expand the considerable potential of collecting, analysing and modelling data, aggregated and completely anonymised, to improve knowledge and design innovative services and solutions. JCDecaux Data Solutions delivers simplicity, agility, comparability, transparency and efficiency in executing data-driven OOH and DOOH campaigns around the world. Our global data offering, JCDecaux Data Solutions, will strengthen JCDecaux’s capacity to meet the new expectations of its clients, brands and agencies, and enlarge the Group’s ecosystem.”
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