Insight Publicis drops 30 places on Jobberman job satisfaction index

Insight Publicis, Nigeria’s leading advertising agency dropped 30 places in the recently released Jobberman Best 100 companies to Work for in Nigeria 2016. The 12billion agency which was ranked 3rd last year is now in the 33rd position.

Yet, Insight retains the honour of being the only advertising agency in the top 100 and one of the only two marketing communications outfits to make the ranking. The other is MediaReach OMD, said to be Nigeria’s biggest media agency.

Notwithstanding the slide, Insight Publicis still put out a statement to celebrate being the only advertising agency on the rating in the last three years. “For the 3rd year running, Insight remains the only Ad Agency on Jobberman Best 100 Companies to Work For in Nigeria list!” the agency said.

MediaReach OMD, an affiliate agency to Omnicom, a leading global agency network, closely followed Insight in the 35th position. The 2017 report is the first time since 2013 that MediaReach will make the list.

Commenting on the development, Alaba Fadero, Executive Director/COO, MediaReach OMD, said: “We are very delighted about this recognition considering our 17 years investment in our most important assets – ‘Our people’, through constant intensive training and development initiatives and we shall continue to strive to promote working conditions driven by merit and values of business integrity.

“We are also happy to see most of our clients who we currently work for or have worked with in the past also featuring in the list of top 100.”

Jobberman, Nigeria’s biggest jobs portal instituted the Top 100 Best Companies to Work in Nigeria to provide a comprehensive rating of employee satisfaction and commitment across employers in the country.

This survey is conducted online with experts across all industries utilising its 2 million+ database of entry-level job seekers and seasoned professionals; as well as reaching out through email, social media, and partner channels.

The index was calculated by getting a weighted average of each recipient’s top 5 companies and dream company to work for. Recipients also selected workplace metrics that mattered to them in making these choices – Company Culture, Salary, Non-Salary Benefits, proximity to Company Location, Prestige/Company Brand, Management Integrity and commitment to staff welfare.

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