Industry agog as Steve Babaeko becomes AAAN helmsman
The Nigerian marketing and advertising landscape have been agog with the news of the unanimous election of Mr Steve Babaeko, the Managing Director of X3M Ideas as the the 21st President of Association of Advertising Agencies of Nigeria( AAAN) mid last week.
As John Adair, the author of Lessons in Leadership and How to Lead Others, listed some of the qualities that make a great leader as follows: enthusiasm, integrity, tough or demanding but fair, warmth or humanity, and humility – no arrogance or self-importance. And for centuries, it was thought that great leaders were born, not made. Many have professed that the Caesars, Lincolns and Gandhis of the world were born to accomplish greatness – to command and inspire hundreds, thousands or even millions.
Following the recent victory and assumption of office as the President of Association of Advertising Agencies of Nigeria (AAAN), suitable accolades and urgent congratulations have been pouring in for Steve Babaeko’s well-deserved new position; and of course, the above definition and postulations on leadership fit properly into Steve’s personality and leadership credentials.
One of the advert pages in the Guardian newspapers sponsored by Media 100, a member of the X3M Ideas Group and a new media-buying agency that was recently inducted to the Media Independent Practitioners Association of Nigeria (MIPAN), reads: “The Boss Becomes the President. A big congratulation to you on the just-concluded election which saw you come out as President of the Association of Advertising Agencies of Nigeria. Good luck, sir.”
Another advert page sponsored by X3M Music and placed in The Punch newspapers reads: “The era starts on a high note. Congratulations, Steve on becoming AAAN President.”
With each challenge comes a new experience, a different way of thinking or an invaluable lesson in understanding others. While much is expected of Steve with the new feather that has been added to his creative and corporate cap, many believe that he is equal to the task, and will steer the ship of AAAN through the rough waters of the new normal occasioned by the Covid-19 pandemic.
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