Indigo Wins NBC's PR Business
Integrated Indigo Limited, one of Nigeria’s leading Public Relations agencies, has won the highly competitive pitch for the Nigerian Bottling Company Limited (NBC) Public Relations Account.
The Agency was appointed as the Public Relations Consultant to the company having emerged tops after rounds of pitch presentations involving several leading Public Relations agencies in Nigeria.
The account was last managed by XLR8, which unceremoniously pulled out of the pitch review. No reason was given for why the Calistus Okoruwa owned agency decided to end their relationship with NBC after being on it for four years. Other agencies that partook in the contest are Brand Believers and Brooks and Blakes.
In the letter of appointment issued to Integrated Indigo Limited and signed by the Legal, Public Affairs and Communication Director, Mrs. Folasade Morgan, Nigerian Bottling Company Limited noted that it was pleased to appoint Integrated Indigo Limited as its PR agency following various discussions held during the just concluded PR pitch process.
With the appointment, Integrated Indigo Limited is expected to manage Nigerian Bottling Company Limited (NBC), as it relates to PR Advisory Services, Media Engagement, Media Coverage (Traditional and Online media), Advertising and Event Management, working closely with the Legal, Public Affairs and Communications department.
According to the Managing Director/CEO, Integrated Indigo Limited, Mr. Bolaji Abimbola, the Agency is excited and proud to partner with NBC an undisputable thought leaders in its category with over six decades of existence, refreshing Nigerians and consistently adding value to its numerous stakeholders.
“We are very proud to have emerged as the PR agency for NBC. NBC is a company that every agency would love to work with not only because of its thought leadership positioning in the sector where it operates, but also because of its rich heritage derived from its over six decades of operations”, he said.
Abimbola revealed that the contract takes effect from April 1st on a retainership agreement with the main responsibility to manage, sustain and entrench the positive image currently enjoyed by NBC among its stakeholders.
“Beyond the opportunity to manage the NBC Corporate Image, we would also manage its extensive Corporate Social Responsibility (CSR) portfolio through which the company supports and enhances the lives of its employees, consumers, the communities where it operates, its trade partners, and other relevant stakeholders”, he added.
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