Striking a balance between Artificial Intelligence and human value has remained one of the heated and inexhaustible topics driving the conversation among industry leaders and major players in the Integrated Marketing Communication landscape.

The fear, the agitation and the worry that the new technological invention has come to replace human values and render many employees jobless are palpable. This is due to the noticeable efficiencies that are recorded by organizations who carefully and purposely deploy Artificial intelligence to achieve set goals or possibly do human jobs.

While humans work according to the limit of their strength, health, and length of working hours, AI defies all natural limitations to deliver on specific mandates with better efficiency and accuracy. As robots, they do not fall sick, have emotional challenges, or demand pay increments. Their salary and motivation are an energy source and maintenance.

With a strong projection that AI will make a significant advancement globally in 2024, the reality of job loss owing to the efficacy of the emerging technology is speedily crashing down on many employees.

Speaking recently on the efficiency of Artificial Intelligence and preservation of human jobs, a Tech expert, Olufemi Adeagbo identified those who are competing with the technology as far as job productivity is concerned.

According to him, those who have jobs as researchers are under pressure. Content creators are under pressure. Data entry, manufacturing, financial analysts, stock advisers, psychologists, and legal assistants are competing with AI. Coders and cyber-security specialists are also in this category. Adeagbo who is the CEO of Comnavig ICT Advisers, stated that he cannot think of any job role that AI can’t impact.

“Anything humans can do; AI can ultimately be purposed to do much better and at scale. The extent of impact and sustainability may be an issue to debate. Jobs that rely on repetitive and parameter-bound variables such as manufacturing, and logistics jobs will be impacted too.

“Individuals should also be able to explore all their interests within the confines of the law. The law exists to promote the ideals of normalcy. Unrestrained and unregulated AI can upend social order, decimate values, and disrupt political spaces, and even economies in very profound ways.

“Social media has done its bit and people are divided on whether the net gains justify the adverse aspects that have seen societies become more divided, zombified in many cases by fake news, and addicted now to all sorts of aberrative behaviour. AI is much more powerful, and a balance must be found in focused, deliberate, and strategic regulation.“ Adeagbo stated this while appearing on a National TV.

Also giving his professional perspective on the matter, the Chief Executive Officer, Kantar, Ivan Moroke revealed that every progress of technology is real and it has an impact on jobs.In his words, “While Artificial Intelligence has impacts on jobs, it however creates a new set of jobs we can never even have imagined. We will not be sincere to say there is no danger of artificial intelligence on jobs but at the same time, we must realize that new industries get created. So that is the balance because you have to admit that the new technology has made a big difference in terms of improving efficiency and time saving.”

According to Stephen Okpara, Product and Quality Assurance Manager, Samsung, the solution is for people to upgrade their technological knowledge and adapt to the new innovation so as to remain relevant in any line of job they are.

“The truth is AI has come to stay and there is nothing anyone can do about it. What you can do in hours, AI will do it in two minutes. It works faster and more efficiently. The whole essence is to help you to be more productive. People have this mindset that the advent of Artificial Intelligence will make people lose their job. That is not true. When computers came, instead of rendering people jobless, it further created opportunities for people to be more engaged and skillful. Today, technology has given people the privilege to expand their knowledge base and increase productivity.

“With Artificial Intelligence, all we need is to upgrade our technological knowledge and adapt to the new innovation. It is only those who are not ready to embrace the new normal that will be rendered jobless in the long run,” Okpara noted.