Ideas Origin Media CEO gets inducted into ARCON
By Oghale Mafuru
As part of strategic initiatives to improve service offerings in line with the current realities in the advertising and marketing communications industry, the Chief Executive Officer, CEO of Ideas Origin Media, Israel Obatunde, one of the fastest growing creative agencies in Nigeria was inducted by the Advertising Regulatory Council of Nigeria, ARCON yesterday.
Speaking to MARKETING EDGE shortly after the induction ceremony which was held at L’eola Hotel Ikeja, Lagos, Mr. Israel Obatunde stated that the ARCON certification has further enhanced its brand positioning as a solution provider delivering optimal value to its clients across sectors and climes.
He said: “It is a very exciting development for me. I am so grateful to the leadership of ARCON because this give us a legitimacy to do what we do best.
The highly cerebral advertising professional who has over a decade experience within the Integrated Marketing Communications, IMC, Industry while recounting his career trajectory affirmed that working with leading creative agencies formed the bedrock of his current success as a multi-talented practitioner.
Commenting on the client-agency relationship, the advertising professional urged agencies to improve the client- service management through deliberate and strategic engagements aimed to support the attainment of marketing objectives of the clients.
According to him, delivering effectively on clients’ expectations is essential for the sustenance of a mutually beneficial relationship built on trust, integrity and understanding. He added that the new technological innovations have opened a vista of opportunities to increase productivity and efficiency for advertising agencies.
“AI is becoming unpredictable but on the other hand, it has helped work to be done with ease. You don’t necessarily have to be an Art Director before you can design slides with the help of AI. As scary as Chat GPT, with some of the discoveries it tells you, it is making life easy.
“ No matter how great AI is today, in the next few years, another innovation will come and beat it. You have to be focused on building your craft as it will enable you to create your own uniqueness. Everyone seems to be doing the same thing, saying the same thing to the same consumers. You need to be deliberate to showcase your uniqueness”.
While stating that the ARCON certification is in line with its business goals as a forward thinking and responsible agency, Mr. Israel Obatunde reiterated commitment to its clients’ business goals and vision.
“We are an innovative and creative agency offering core advertising and integrated marketing communication services, creating fantastic campaigns with desired results for our clients. That is essentially what we are committed to do to ensure that they get value for their marketing investments”.
Mr. Israel Oluyomi Obatunde is a Creative Strategist whose exceptional works have garnered recognition on international and local platforms like Lürzer’s Archive, New York Festival, Loeries, African Cristals and LAIF Awards.
Before he founded the Ideas Origin Media, he worked with top advertising agencies like TBWA Concept, Insight Redefini, Ogilvy Nigeria, X3M Ideas among others as Creative Director, Team Lead and Concept Originator.
He was also a Jury Member of the Pitchers’ Festival of Creativity, 2022 and an alumnus of Miami Ad School, Toronto.
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