At the esteemed EDGE Awards 2025, a night devoted to recognising innovators in the fields of marketing, communications, and advertising, PowerHouse Multimedia CEO, Mrs. Danielle Ibraheem, stood tall as the recipient of the Outstanding Mobile Out-of-Home (OOH) Advertising Personality of the Year.

For Danielle, this honour could not have come at a better moment. The honour coincides with PowerHouse Multimedia’s fifth anniversary, a milestone that many small firms never achieve. “This recognition genuinely feels fantastic. It places me among peers and industry giants and says that we are here, that PowerHouse Multimedia matters, and that the work we’ve been doing in mobile OOH is making an impact,” she said.

PowerHouse Multimedia and its Client-first Focus

PowerHouse Multimedia has set itself apart from others since the beginning by putting the needs of its clients first. Danielle and her team designed their trucks not just for visibility, but also to tell stories on motion, unlike traditional billboards that stay in one place. With this method, brands can reach people where they really are: at festivals, events, and other cultural touchpoints.

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She explained: “With mobile out-of-home, a brand can call and say, ‘There is a festival coming and we want to stand out.’ In real time, we can produce that campaign. We help brands capture niche audiences of 10,000 to 15,000 people in one go, numbers you won’t usually access in everyday marketing.”

Campaign Highlights from the Staple of PowerHouse Multimedia

Two campaigns stand out in PowerHouse’s journey so far:

Entertainment Week Lagos:  the campaign of which was expanded into Entertainment Week Africa this year, ahead of November, positioning PowerHouse as a go-to partner for larger-scale cultural campaigns.

Leky Mills: a small business producing yam chips and frozen yams. PowerHouse has worked with the brand consistently, helping it expand visibility and consumer trust through tailored OOH campaigns.

These examples highlight why Danielle thinks OOH should work for both big entertainment sites and small businesses, making an impact across the board.

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Data-Driven Disruption in OOH

Measuring the effectiveness of out-of-home ads has always been a major hurdle. Proving return on investment (ROI) for mobile ads has always been a challenge. To meet this challenge head-on, PowerHouse Multimedia teamed up with a software company to create a data measurement system powered by artificial intelligence (AI).

The company can now provide campaign analytics thanks to the installation of 360-degree cameras on all its vehicles. This is a big deal in an industry that has traditionally counted on estimates. “With this system, we provide clients a full data read of their mobile campaigns, even while in motion.” Danielle explained.

Lessons in Consistency and Professionalism

Danielle identifies consistency as the fundamental principle of success. “The OOH industry is full of regulations and policies, and you have to stay informed and focused. If you only chase the money, you won’t last. You have to take yourself seriously, show up daily, and bring professionalism.”

EDGE Awards, a Celebration of Excellence

Reflecting on the ceremony, she praised the theme of the night: “Excellence Beyond Borders.” She added, “When you show up for yourself, others will show up for you, too. Being among people who keep showing up, even when the odds look tough, was a beautiful reminder that persistence always pays off.”

The PowerHouse Multimedia team will go into Q4 2025 with heads held high by virtue of its CEO, Danielle Ibraheem’s recognition at the EDGE Awards for outstanding work in mobile out-of-home (OOH) advertising. This is a nod to their client-first approach and their incorporation of AI technology for data measurement. There’s no doubt that PowerHouse Multimedia has the potential to reshape the future of brand visibility in Africa and beyond