IAA set to hold 6th “Creativity4Better” conference
By Oghale Mafuru
Global body, the International Advertising Association (IAA), has announced that the 6th edition of its Creativity4Better Conference will be held next month with focus on promoting sustainability and effective brand communication.
According to the global body, the event, which will be held on 3 November, 2022, at Bucharest, Romania, will have the theme: “Back to Human Touch in Communication”.
“IAA Global Conference „Creativity4Better” returns in-person, in Bucharest, on November 3, 2022, with top global speakers, bold strategies, latest in sustainability, networking, award winning creative work, cutting edge technologies.
“We’ve been missing the human touch in our daily and business life for a few years now. The general conversation was directed to data and analytics in the past years, and less to emotions and connections. But building a human approach is paramount to any communication,” IAA said.
The global advertising body revealed that this year’s edition of the conference will bring together iconic global leaders in the advertising and marketing communications industry who will give deep insights into business sustainability with the use of technology and data.
“Matt Bourn, Director of Communications at Advertising Association & Ad Net Zero, will give you all the details you might need. Matt is not only one of our global speakers for “Creativity4Better” 2022, but is also the driving force behind the Ad Net Zero 5-points action plan, committed to providing a roadmap for better ad practices to decarbonize advertising operations,” the global advertising body said.
Other speakers are Dr. Seth Dobrin, a Global Expert in AI, Matthew Luhn, a renowned global expert in storytelling, Dominika Skirło and Neil Boorman, TikTok Creative Lab specialists.
The International Advertising Association is the world’s only globally-focused ‘tripartite’ advertising trade association with membership representing advertisers, agencies and the media.
Established in 1938 as a not-for-profit organization, the IAA is composed of corporate members, organizational members, education affiliates, as well as Chapters with individual members and young professionals from over 40 countries.
RECOMMENDED ARTICLES
Comment
No comments found.