Heineken relieves UEFA Champions League Final experience with consumers in Lagos
The 2018/2019 UEFA Champions League season may have come and gone, but the brand experience will linger with fans and loyalists of Heineken brand a little longer.
Following Heineken’s special campaign aimed at celebrating fans of Europe’s biggest football competition, the brand provided hundreds of passionate football fans with an exclusive viewing experience of the finals at the upgraded Heineken House in Lagos. This gesture is in line with the brand’s’ Unmissable’ campaign launched earlier this year.
Olaoluwa Babalola, Brand Manager, Heineken, while sharing some remarks, thanked fans for coming out to show their love for the game, declaring that the brand is always happy to host them at the upgraded Heineken House.
In his words: “We have been proud sponsors of the Champions League for over 20 years because we love the game of football and appreciate how happy it makes people. We hope to continue to host more ‘Unmissable’ moments like this at the Heineken House.”
Celebrity Hypeman, Shody ‘The Turnup King’ was on ground to rev up the crowd who were already being served with ice-cold glasses of Heineken. Other notable personalities who turned up for the event include Ace comedian, TeeA, Actor and media personalities, Uti Nwachukwu, and, Folu Storms, ace sports broadcaster, Colin Udoh, Chisom Mbonu and CEO of Smooth Promotions, Ayo Animashaun amongst others.
One of many high points of the night was the double appearance of MI Abaga who thrilled the guests during the half-time show and the after party. The rapper was a delight to watch as he took fans through a nostalgic journey, dishing out hits after hits from his expansive catalogue.
Sharing his experience, a guest Caleb Adebayo testifies of the hospitality at the Heineken House. “I’m so happy I get to watch this match alongside other football lovers in this beautiful environment provided by Heineken. Thanks to the brand for its continuous sponsorship of this league, I look forward to visiting this place again come next season.”
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