Tag: UEFA Champions League

How Heineken leverages brand authority to stay relevant

By Ralph Tathagata The brewing industry is changing fast. To master the art of relevance,...

‘Never Watching Alone’: Shock results in UCL quarter-finals first leg as Heineken unveils new merchandise

The first leg of the UEFA Champions League Quarter-Finals got off to an entertaining...

PepsiCo extends global partnership with UEFA Champions League through 2024

PepsiCo, Inc. (PEP) has announced that its partnership with football's elite UEFA...

Heineken launches ‘Better Together’ Campaign as Champions League returns

The Heineken House in Lagos and other centres across Nigeria will definitely be a...

Heineken relieves UEFA Champions League Final experience with consumers in Lagos

The 2018/2019 UEFA Champions League season may have come and gone, but the brand...