Hayat Kimya Launches New Sanitary pads
Hayat Kimya Nigeria, a leading baby diaper manufacturer of Molfix has added a new pants style products to its brands portfolio.
Molfix Pants are specially designed for mothers who are tired of the diaper-changing wars and are seeking convenience, as well as offering their babies with more freedom to explore and to potty train. The Molfix pant has been launched to reinforce and consolidate Molfix diapers leadership of the diaper market.
According to latest industry report, Molfix diaper which launched more than three years ago now accounts for about 50 percent market share of the diaper market as at 2018, up from 38 percent in 2017.
Speaking on the quality performance of the newly launched pants Mrs. Roseline Abaraonye, marketing manager, Hayat Kimya Nigeria, says “It is the same unique and superior quality of a Molfix baby diaper and more importantly, the vision is to continue to ensure a Happy Today, Happy Tomorrow for mothers and their babies.”
Mr. Motayo Latunji, the sales director of Hayat Kimya, also notes, “As a company, we approach our vision with strong focus and commitment. Our organizational goals and ambitions are clear to us, therefore we cannot be easily distracted by local or economic factors. We trust our brands and we understand the potential of the market as well as its dynamics. We know that Nigeria’s economic situation is temporary so as a long-term focused company, we shall continue to invest for the future. We know where we are headed.”
also at the event, the multinational company launched its sanitary pad brand, Molped. The product, which is in its ultra soft and maxi thick variants, according to Hayat Kimya Nigeria MD, Mr. Hakan Misri, comes with a lot of advantages over existing rival products in the market. According to company Marketing Director, the new sanitary pad fulfils desires of the Nigerian woman in all areas she has found existing pads in the market wanting, especially itchiness, heat, irritation and leakage.
Hayat Kimya therefore came up with the new ‘skin friendly cotton soft pads’ for ladies who prefer ultra-sanitary pads and Molped Maxi Thick with side wings for ladies who prefer thick pads.
Molped Ultra Soft Sanitary pad is crafted with comfort and is equipped with soft wings, double perforated top-sheet, acquisition layer, absorbent layer and breathable back sheet, while the Maxi Thick Sanitary pad absorbs 3x its weight, has side wings that ensure that it fits perfectly and above all, is nylon-free.
Molped Brand ambassador, Miss Chidinma Ekile, who thrilled the audience with scintillating songs, including her all-time hit song, Kedike, said it is a brand she is glad to be associated with. “I’ve tried it, and I know it is superb. So it’s what every young girl needs.”
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