Havas Media Network, in collaboration with INNOCEAN’s international team in Seoul, will continue to handle media duties for Hyundai, Kia, and Genesis across Europe, the Middle East, Asia Pacific, and Latin America.

For the 15th consecutive year, Havas Media Network has retained its media assignment for Hyundai Motor Group, marking one of the longest standing client-agency relationships in the global automotive advertising sector.

Strategic Focus on Data and Technology

The renewal between INNOCEAN and Havas Media Network emphasizes a growing focus on data and technology to effectively connect the acquisition, conversion and retention of Hyundai Motor Group’s increasingly diverse global customer base.

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Annual advertising spending in the regions outside North America is estimated at over $600 million, underscoring the scale and strategic importance of the partnership.

Industry Leaders Praise Partnership Extension

Steve Jun, head of global business at INNOCEAN, said the extension reflects both organizations’ shared commitment to delivering stronger, data led media performance across key global markets.

“We are pleased to extend our partnership with Havas Media Network, reflecting our shared commitment to delivering stronger, data led media performance across key global markets. Together, we will continue to accelerate growth by creating more connected and effective customer experiences for Hyundai Motor Group brands,” Jun said.

Converged AI Platform to Drive Transformation

Peter Mears, global chief executive of Havas Media Network, highlighted the shared commitment to innovation, impact and global excellence at scale between the two organizations.

“INNOCEAN and Havas Media Network have a shared commitment to innovation, impact and global excellence at scale. In extending our storied relationship, we look forward to driving transformative business outcomes through Converged.AI, creating seamless, data driven media experiences that are as innovative as the Hyundai Motor Group brands we proudly champion,” Mears said.

INNOCEAN’s renewal with Havas Media Network officially commenced in January 2026, setting the stage for continued collaboration on global media strategy for Hyundai Motor Group’s portfolio of automotive brands.

The partnership covers media planning and buying across multiple markets, excluding North America, where different arrangements are in place for Hyundai Motor Group’s media operations.