Gerety Awards appoints MARKETING EDGE as exclusive media partner
Gerety Awards, a leading Award which has long redefined and set the benchmark for advertising and creative communications, has appointed MARKETING EDGE Magazine as its exclusive media partner.
This new partnership further confirmed the leadership of the magazine in the niche MARKETING EDGE has created as a pace-setter that has been involved in the practice of brand journalism for almost two decades with an indisputable and incredible credo in agenda setting.
The media group offers credible, authoritative and refreshing coverage on contemporary issues and events in the marketing and advertising landscape, which also includes partnerships with other leading global awards and global creative institutions such as Loeries, Dubai Lynx, New York Advertising Festivals, Adweek and Cannes Lions.
With the partnership, MARKETING EDGE is expected to deploy all its avant-garde media channels in promoting and projecting the global creative festival while allowing and encouraging local advertising players accept the challenges to enter for the international competition and show-case their creative works.
Confirming the deal, Publisher/CEO of MARKETING EDGE, Mr. John Ajayi said the new engagement is a welcome development, noting that it is an open endorsement and acceptance of the Magazine’s yearly Brands & Advertising Awards of Excellence by MARKETING EDGE.
According to him, “for us at MARKETING EDGE, we feel highly honoured and excited to be chosen as this lends a greater credence to our market leadership and a boost to the high equity rating of MARKETING EDGE’s yearly Brands & Advertising Excellence Awards.”
He also stated: “Since the global awards agency can look at our direction for support, what other proofs do we need to convince our readers and highly revered stakeholders that we benchmark our own operations against international standards.”
The Gerety Awards challenges the status quo of the Awards circuit through its jury as it champions diversity, inclusivity, and marks the first time that juries have been brought together to select the best in all spheres of advertising – “not just advertising made for women – through the female lens”. The “All female Jury” was launched as Gerety Awards stands that women make up to 80% of all purchasing decisions globally, and so its talented judging panels would set a new benchmark for creative communications relevant to market reality.
Gerety Awards 2021 is also open for entries with a full jury which includes over 180 advertising and marketing leaders from 30 different countries. This year’s executive jury sessions will be held in London, Toronto, Berlin, Santiago, Lagos, Singapore, Milan, Paris, Los Angeles and Budapest. As well as defining the overall shortlist these juries will choose agency and production company of the year from their country.
The Gerety Awards are held across the globe with a body of international Executive Juries of agency and brand leaders coming together to determine a shortlist of finalists, which is then submitted to a Grand Jury of creative experts.
The Awards ensure winners are determined based on scores achieved across the board of international juries, regardless of the products advertised or medium submitted; it also ensures that only the very best work which resonates with the world’s most powerful consumers is awarded.
RECOMMENDED ARTICLES
Comment
No comments found.