From tech giant to metaverse company, Facebook emerges ‘Meta’
By Zion Rufus
Tech giant, Facebook is finally achieving its age-long mission of becoming a metaverse company as it announced a global rebrand of its company name to “Meta” and a new logo to further define its new positioning.
Though it is still in the works, Facebook is one of the biggest tech companies investing heavily in creating a Metaverse. The Metaverse is an alternative virtual world that blends aspects of digital technologies including video-conferencing, immersive games, cryptocurrencies, email, virtual reality, social media, and live-streaming.
The tech giant announced that it is investing $50 million and creating 10,000 new jobs across the European Union to help make the building of the Metaverse a reality. In addition, the big tech is investing $150 million in AR/VR training and resources to help learners, creators and developers build new skills, access technologies and unlock opportunities in the metaverse.
In its blogpost, Facebook said: “The metaverse is the next evolution of social connection. Our company’s vision is to help bring the metaverse to life, so we are changing our name to reflect our commitment to this future. 3D spaces in the metaverse will let you socialize, learn, collaborate and play in ways that go beyond what we can imagine. We’re already developing exciting new technologies that will help people connect and explore in the Metaverse. Connection is evolving, and so we are.”
According to Facebook, the metaverse will be a collective project that goes beyond a single company. It will be created by people all over the world, and open to everyone.
Facebook disclosed its metaverse ambitions in September when the company announced: “We are at the start of a journey to help build the next computing platform. Working with others, we’re developing what is often referred to as the metaverse — a new phase of interconnected virtual experiences using technologies like virtual and augmented reality. At its heart is the idea that by creating a greater sense of “virtual presence”, interacting online can become much closer to the experience of interacting in person. The metaverse has the potential to help unlock access to new creative, social and economic opportunities.”
The Metaverse has also been described as an expansive network of persistent, real-time rendered 3D worlds and simulations that support continuity of identity, objects, history, payments, and entitlements, and can be experienced synchronously by an effectively unlimited number of users, each with an individual sense of presence.
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