In a landmark celebration of history, innovation, and consistency, MARKETING EDGE PUBLICATIONS Ltd ,a top of the market authoritative industry news journal is set to proudly unveils its special edition with the cover report theme ” FirstBank: 131 Years of Creative Excellence ”

A Masterfully Packaged Tribute

The enticing edition, dedicated primarily to First Bank, an iconic financial brand in Nigeria, Africa, and globally, offers more than a chronicle; it presents a masterfully packaged, deeply researched, and richly detailed tribute to a bank that has stood as a pillar of trust and resilience for over a century.

The First Bank Special Publication report delivers another rich and robust story of a resilient pioneer brand in an hitherto uncharted Nigerian financial and money market pre-independence.

It tells a historic story that reads like poetry.

A Chronicle of Legacy and Service

Loaded with a potpourri of insights , a mixed grill of everything good that FirstBank has offered Nigerians since 1894 and continues to do as it evolves.

This edition feels like a carefully curated menu, reminding readers of the bank’s unmatched legacy of service, creativity, and customer-first philosophy that has been defined and lived over the years with outstanding performances that age and epoch cannot compromise nor diminish.

If excellence has a show- room or a display pavilion of creative and innovative archive , this edition is it!

Celebrating an Enduring Institution

When a legacy consistently stands tall for over a century in the annals of human history and histrionics, it deserves more than just an applause in a fleeting moment.

It surely deserves a celebration before the present generation and of course for posterity .

And that is exactly what MARKETING EDGE Publication has done with this exclusive special edition that has been pain- staking put together and packaged to honour this made in Nigeria numero uno financial brand.

Indeed, First Bank is not just Nigeria’s premier financial giant, the bank is truly the FIRST both in deeds and in words. For a fact ,the Bank has become the trustee of posterity.

From Grass to Grace

It is more than a magazine but a chronicle, a memoir and a hall of fame literary exercise that captures the captivating histrionics of grass-to-grace journey of FirstBank, from its humble beginnings to its towering stature today as a symbol of trust, resilience, and innovation.

What Readers Should Expect

Inside this power-packed edition set to hit the market next week, readers will feast on:
• A Glance at FirstBank’s Strategic CSR Campaigns Over the Years – spotlighting its commitment to communities.
• Beyond Borders – the giant’s expansive network of subsidiaries and its global footprints.
• A Bountiful Harvest of Awards in 2024 – with 47 prestigious honors that affirm its leadership and stakeholder trust.
• A Back-to-Back Walk Through Decades of Advertising Excellence – from simple early ads, to the bold and culturally vibrant campaigns of the 1980s and 1990s, where FirstBank wove local languages, proverbs, and motifs into timeless messages.
• The Tiger Brand Campaign Legacy – a roaring symbol of strength, agility, and resilience that captured Nigeria’s imagination.reflection and amazing historical retrospection.
• The Digital Revolution – how FirstBank embraced mobile banking, social media, and digital platforms to remain the bank of choice and a path- finder ‘ mother hen ‘ for new generations.

A Story for Every Audience

Whether you are a loyal customer, an industry observer, a lover of history, or a future leader in finance,scholar and researcher , this edition speaks to you in more than a thousand and one ways.

It is a story of yesterday, or perhaps ” year – years ” told refreshingly today and the unforeseeable tomorrow.

Its a living testimony and historic diary of how FirstBank has consistently puts ‘ YOU FIRST ‘ in everything it does.

Coming Soon from MARKETING EDGE

It is coming soon hot off the press from the stable of MARKETING EDGE, a quintessential intellectually wired Publication in the best tradition of brand journalism excellence.

Our readers will surely enjoy this sizzling Publication that is absolutely rich on an average avid readers menu list. Third party commentaries,stakeholders views that have lived through and witnessed and some still experiencing the First Bank story which continues to unravel, age not- with standing.

The editorial classic has greatly tasked our legendary journalism rigour,patience ,persistence and doggedness in offering our discerning readers and the general public.

So, it is not just a pictorial review of historical moments but an exciting unveiling of facts behind an history,a name,a brand,it’s people and their journey in togetherness.

Publisher’s Reflections

Commenting on the publication, Publisher/ CEO of MARKETING EDGE Magazine, Mr John Ajayi said, ” We are very delighted to be granted the permission to tell this story.

We have been from the very beginning of the incubation of this idea,very passionate about the First Bank Creative Journey of Excellence.

Still,we are glad and grateful for the scintillating product we are set to offer the teeming Nigeria reading public ,especially the financial world

This story has been exemplarily told by us in our characteristic DNA of rich prose,style and best of journalistic excellence.

We deliberately chose not to tell this story in a hurry, as journalism is often times refers to as literature in a hurry!

Yet,as much as we tried not to turn the First Bank story to literature in a hurry, we cannot in clear conscience claim to have captured all the great moments, momentum and epochs this enigmatic financial brand has lived and represented over ages.

This is more than an arduous task to accomplish within a recorded time, space and dateline.”

Don’t Miss It

Don’t miss this special edition on FirstBank: 131 Years of Creative Excellence.
Because history is sweetest when it is well told and this is a story you will want to read over and over again.”,Ajayi advised

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