In 2014, following its adoption of a holding company structure, FirstBank unveiled a refreshed corporate identity. This evolution was more than just a cosmetic change; it was a visual representation of the Bank’s strategic direction and its readiness to meet the future needs of the market.

Key elements of the refreshed identity include:

The African Elephant: Retained as the bank’s iconic symbol but re-imagined to reflect strength and progress.

Raised Elephant Head: A promise that with FirstBank, customers can face financial challenges with confidence.

Deep Blue Colour: Symbolising momentum, innovation, and evolution.

Raised Elephant Foot: A pledge to always put the bank ‘s best foot forward for every customer.

Introduction of Gold: Representing the inherent value and durability of the FirstBank brand.

The refreshed identity proved to be more than just a logo; it is a renewed promise to all stakeholders

It signifies FirstBank’s commitment to setting the gold standard of value and excellence in financial solutions across sub-Saharan Africa.

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