Fashion company unveils fit 2 size, ready-to-wear outfit for Africans
Leading fashion company, the Wardrobe Ultimate Concept, has unveiled its latest iconic brand ‘Ade fashion 2 fit’, a home-grown, ready-to-wear outfit specifically designed for the African people.
Speaking during the official launch of the brand, Managing Director of Wardrobe Ultimate Concept, Mrs. Adetowun Awofeso said the idea behind the ‘Ade fashion 2 fit’ brand emanated from the need for Africans to pride themselves with every sense of dignity and assurance in their indigenous outfits, noting that the challenge experienced by most Africans purchasing foreign ready-to-made wear is eliminated by the new brand.
The Managing Director, who disclosed that the company under the new brand has created a standard body measurement chart for the African body shape known as ‘Afric Sizes’, noted that the brand seeks to define the African figure, tastes, values and needs.
With the new standard body measurement chart for the African body shape, issues of varying sizes when compared to foreign made-ready-to-wear will be totally avoided because at Ade fashion 2 fit, clothes are designed for Africans with the strict use of the ideal attributes of the African body.
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