Edelman appoints Vaught, Ex-Twitter Head to lead Influencer Marketing
By Ibidunni Banjoko
Edelman, a global communication firm, has appointed Tyler Vaught, most recently Twitter’s head of branded content and creators, to lead its global influencer marketing service after seven years as Twitter’s head of branded content and creators.
In the newly created role, Vaught will build out the offering, as well as drive further integration between Edelman and United Entertainment Group, the firm’s entertainment, sports and lifestyle agency.
Vaught brings over 20 years’ experience as a marketer and strategist to the role. At Twitter, Vaught ran the creators and branded content division for advertisers, building out the offering in North America, EMEA, LatAm, and APAC. Before his seven years at Twitter, Vaught was a senior brand manager at PlayStation.
“His experience across the client, platform, and agency side, coupled with his deep understanding of the influencer and creator landscape, make him a valuable addition to the team,” Jarrod Moses, global chair of DJE Entertainment, Culture & Sports and Edelman Influencer, said in a memo to staff. Tyler’s background in developing, executing, and scaling successful influencer campaigns globally will be instrumental in helping DJE continue to lead the way in this rapidly growing space.”
Edelman is the largest public relations firm in the world by almost $1.1 billion in revenue and with 6,000 employees.
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