Dozie Mbanefo, empire builder unveils blueprint for success as he pays courtesy visit to MARKETING EDGE
By Felicia Nwosu
A palpable wave of excitement, a radiant aura of distinguished presence, and the promise of enduring inspiration swept through the MARKETING EDGE Group as industry titan, an architect of legacy and renowned business empire builder, Engineer Prince Dozie Mbanefo, Managing Director/CEO of New Crystal Communications, paid a much expected and anticipated courtesy visit to the Ikeja head office of the leading marketing and advertising publication.
This was no mere meeting or a happenstance as it was an encounter that ignited a fire of passion, leaving an indelible mark in annals of the magazine with all members of staff present jubilant and in high spirits such that will linger for-ever in their memory for the chance meeting with the iconoclast serial entrepreneurial billionaire advertising man.
From the moment the renowned business mogul stepped into the expansive MARKETING EDGE sanctum, the atmosphere crackled with anticipation, joy and ecstasy of immeasurable proportions.
Led by Publisher/CEO Mr John Ajayi, the team welcomed Mbanefo, with all the media paparazzi reminiscent of a royal on tour of duty , the ever un- assuming advertising wizard whose presence radiated warmth , candour and uncommon visionary zeal was all smiles and customary affection.
The air buzzed with the promise of a shared vision , wisdom and commitment to excellence in any or all enterprises associated with him.
The August visitor in the month of March was taken round a tour of the different departments and work units of the magazine as well as the state of the art Studio under construction for MARKETING EDGE ON TV and MARKETING EDGE online TV, billed to debut second quarter of this year.
After the exciting tour of the magazine’ s departments , a special red reception attended by all the employees was later held for the distinguished visitor inside the boardroom of MARKETING EDGE.
Here, the MARKETING EDGE head – honcho, Mr John Ajayi formally welcomed Engineer Dozie Mbanefo for finding time out of his very busy schedules to pay the company a courtesy visit.
In welcoming his special guest, Ajayi went down memory lane recounting how the man of the moment has been a major pillar of support to MARKETING EDGE right from its early years.
According to the Publisher, the story of MARKETING EDGE is incomplete without a remarkable mention of the numerous supports and assistance received from God sent individuals like Engineer Dozie Mbanefo.
He stated that ” for you to be a giant, you need to get the shoulder of another giant to stand upon , adding that MARKETING EDGE is a giant today because somebody like Dozie Mbanefo rendered us his Shoulder, for this we are immensely grateful sir “.
The publisher also recounted numerous occasions that the detribalised entrepreneur has come to the rescue of the business to ensure it remains in business .
He enjoined all members of staff present to give Engineer Dozie Mbanefo a standing ovation for all he has done for the business and all what is still expected to do in supporting the full realisation of the dreams and vision of the magazine which the entrepreneur believes and endorses.
In his response, Engineer Dozie regaled all present with a master class short presentation on his rise to stardom and the peak of his career success which he said remains work in progress.
He recounted the early days of his business which started ŵìth merely just printing seasons greeting cards that have blossomed into many mega businesses in different sectors of the economy.
Recounting the Newv Crystal Communications’ remarkable journey, a story etched in resilience, innovation, and unwavering determination, and commitment to excellence , Mbanefo said uncommon passion and the love of what he does are the major drivers of his successes.
The MARKETING EDGE boardroom, a space usually reserved for strategic deliberations, transformed into a stage for insightful learning from the renowned entrepreneur , a grand master and highly knowledgeable Nigerian entrepreneur whose other names have become “Mr Success.” and an ” Inspirator”.
His eyes sparkled as he spoke of the younger generation, his heart swelling with pride upon learning of a NYSC member among the welcoming team. With genuine enthusiasm, he commended the young graduate, urging her to embrace hard work and tenacity, painting a vivid picture of a future where she, and others like her, would lead the industry to new heights.
His patriotism was a force of nature, a fervent love for Nigeria that shone through every word.
Amidst the nation’s challenges, he painted a portrait of hope, encouraging all, especially the youth, to see the country through a lens of optimism and possibility.
Mbanefo, an outdoor advertising guru, humbly acknowledged the vital role of support systems, revealing how they had been the anchor during turbulent times, allowing New Crystal Communications to weather every storm.
He paid a poignant tribute to his mother, an educationalist and University lecturer , whose love and aspirational upbringing had sculpted him into the leader he is today.
Mbanefo attributed his extraordinary success to a blend of hard work, collaboration, unwavering faith in God, and a deep-seated fear of straying from ethical principles.
The narrative of New Crystal Communications unfolded, a tale of relentless expansion across diverse sectors, fueled by innovation , technology , pace- setting and a commitment to excellence.
Mbanefo, a man of profound spirituality, spoke of his unwavering faith, a guiding force in his business ventures. He shared the company’s ambitious expansion plans, including the launch of groundbreaking 3D digital billboards and the integration of cutting-edge technologies.
His vision extended beyond mere business growth; he yearned to leave a legacy of positive impact. Mbanefo expressed his deepest desire for New Crystal Communications to outlive him, for his life’s work to transform and uplift lives, for someone to say, “I became someone because I met Dozie Mbanefo.” He emphasized the importance of extending a helping hand, of contributing to the success of others.
Mbanefo’s passion for technology was unwavering . He detailed how New Crystal Communications leverages AI and big data to provide premium services, ensuring clients receive unparalleled value.
He cited the transformative impact of “Detty December,” a cultural phenomenon that drew thousands to Nigeria, showcasing the power of impactful branding and the need for innovative digital solutions.
This, he declared, was the driving force behind New Crystal Communications’ commitment to providing cutting-edge digital billboard services.
He shared personal anecdotes, revealing his early start in life, the unwavering support of his mother, and his journey from a trained engineer to an entrepreneur of repute . He spoke of passion as the “sustaining grace,” urging younger generations to pursue their dreams with unwavering dedication.
He cautioned against prioritizing wealth over genuine passion and love for one’s trade or calling, emphasizing that sustainability stems from a deep-seated love for one’s work.
The engineer cum brand builder’s visit was more than just a courtesy call; it was a masterclass in leadership, passion, and visionary thinking as well as entrepreneurial mentorship.
His words resonated deeply, igniting a renewed sense of purpose and a shared belief in the boundless potentials in the country , noting that everybody in the country has what it takes to be great as citizens.
The memory of his presence, his wisdom, and his unwavering optimism will linger, a beacon of inspiration for all who were fortunate enough to witness his passionate discourse.Thè conversation was rounded off with taking of memorable phototographs by all with the brand icon and a businness gem .
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