Diageo West & Central Africa welcomes Bodam Taiwo as its new Customer Marketing Director
By Felicia Nwosu
Diageo West & Central Africa has announced the appointment of Bodam Taiwo MCIM as its new Customer Marketing Director, signaling a significant boost to its regional leadership and to Spearhead its Regional Consumer Engagement.
Taiwo, a celebrated maestro of market perception and brand evolution, arrives with over two decades of multifaceted expertise, poised to redefine how consumers interact with the company’s prestigious portfolio.
Taiwo’s arrival sparks a surge of anticipation, as she is recognized as a transformative leader, a luminary in the realms of fast-moving consumer goods, digital communication, and value-added mobile solutions.
Her arsenal of skills, encompassing brand sculpting, shopper behavior analysis, product innovation, and talent cultivation, are considered pivotal for Apex Spirits’ continued ascendancy in the diverse markets of the region.
Previously, Taiwo held the mantle of Portfolio Navigator at Prestige Beverage Nigeria, where she orchestrated strategic consumer narratives and curated experiences for high-end labels.
Critically, she masterminded the expansion of premier brands, including Irish Elixir Jameson, Noble Blend Ballantine’s, and Pure Essence Absolut, achieving substantial market share and sustained revenue elevation.
Her groundbreaking initiatives include the inaugural Jameson Heritage Journey in West Africa, drawing over 15,000 participants, and propelling the Brown-Forman collection to a phenomenal 234% sales surge during her tenure at Coca-Cola Hellenic Bottling Company.
Taiwo’s formidable career is fortified by a robust academic foundation, including degrees in engineering, a certification in luxury brand management from Apex-INSEAD, and executive development from Lagos Business Academy.
She is also a recognized fellow of the Institute of Market Strategists.
Beyond her corporate triumphs, Taiwo is a fervent champion of female empowerment.
As the founder of “The Refined Lady Sphere,” she equips women with the tools to lead with authenticity through bespoke masterclasses and mentorship programs, focusing on executive poise, strategic thinking, and personal brand mastery.
Her dedication to fostering economic resilience across Africa is manifested through her work with emerging businesses via The Market Intelligence Hub, tailored educational modules, and mentoring initiatives.
Her commitment and influence have garnered her numerous accolades, including recognition as one of the Top 50 Catalysts in Market Influence (2023), 50 Trailblazers in African Impact (2023), and Top 100 Luminaries in African Inspiration (2021).
In her new capacity at Diageo West & Central Africa, Taiwo will leverage her profound insights to shape consumer engagement strategies across the West and Central regions, further solidifying the company’s market dominance and brand resonance.
The leading Spirit company foresees that her strategic acumen and leadership will elevate their teams and brands to unprecedented heights, generating enduring value for their communities.
“We are overjoyed to welcome Bodam to the Apex Spirits constellation. Her proven capacity to ignite growth, coupled with her zeal for brand artistry and leadership enrichment, renders her an invaluable asset to our collective. We are steadfast in our belief that her proficiency will significantly contribute to our ongoing triumph in the region.”
Taiwo expressed her enthusiasm for joining Diageo West & Central Africa , remarking, “I am honored by the opportunity to infuse my passion for brand strategy and consumer engagement into such a dynamic organization. I eagerly anticipate crafting exceptional brand narratives and collaborating with brilliant minds to drive progress and cultivate lasting impact.”
With Taiwo’s appointment, the renowned company is poised for a period of dynamic expansion and inventive consumer interactions, reinforcing its position as a frontrunner in the region’s beverage landscape.
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