Dentsu Creative team applauds Loeries Connect Initiative in Nigeria
By Abimbola Mohammed
One of the leading creative agencies in Nigeria, Dentsu Creative, has lauded the Loeries Connect Initiative organized by Loeries Awards.
The Loeries Creative Connect was organized to connect with creatives in Nigeria on the need to embrace creativity, connect and collaborate with other creatives in Africa and the global world.
The event which was held at Radisson Blue ,Lagos,with top and up- coming creative professionals in Nigeria highlighted the importance of storytelling in attracting global appeal.
During the event, anchored by the CEO of Loeries Awards,Mr Sewraj Preetesh ,panelists at the event noted that taking Nigeria creativity to the global stage is important because Nigerians got the creativity and talents to compete on the global stage.
They also emphasized on the importance of blending cultural nuances with global influences to enhance creative ingenuity and sustain international momentum. The CEO of Loeries Awards encouraged Nigerian professionals to think both locally and globally.
It’s worth recalling that talents from MediaFuse-Dentsu Nigeria’s networks – Dentsu Creative, Dentsu Agyle, Dentsu Performance, and Dentsu Out Of Home – took top honours in the media, film, and design categories of Pitcher Festival’s Young Professionals Academy.
Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. Dentsu uses Transformative Creativity as a differentiating, driving force to bring it capabilities together to positively impact people, business and society. Established in June 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.
The Loeries has been rewarding creativity for 45 years, it recognises, rewards, inspires and fosters creative excellence in the advertising and brand communication industry, winning a Loerie is the highest accolade for creativity and innovation across our region. The Loeries, a proudly not-for-profit company, promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of fresh thinking, innovative ideas and outstanding execution.
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