News

Making the marketing case for sport sponsorship

As traditional marketing limps, I have been thinking a lot about the challenges facing...

How to effectively pitch your marketing idea

So, you've had a flash of brilliance. You've come up with an incredible idea for...

Michelin unveils airless tyre

French tyre major, Michelin along with General Motors have unveiled an airless tyre...

Cannes Lions Digital Experience

Experience Cannes Lions 2019 anytime and anywhere in the world with a mix of live...

Cannes Lions 2019 First Shortlists Announced

Glass: The Lion for Change, Innovation Lions and Titanium Lions Shortlists announced...

New Eko Innovation Centre debuts

The new Eko Innovation Centre has been launched in Lagos. The primary objective was...

How Nigeria’s Star Beer survived a checkered seventy years

Imagine your life as a huge Olympic sport of hurdle jumping at 70. Imagine yourself...

Oando staff barred from work as police storm head office

Staff members of Oando Plc have been forced to stay away from work as policemen stormed...

Sallah: FAAN assures passengers of safety

The Federal Airports Authority of Nigeria (FAAN) has assured passengers and other...

Meet Marketing Edge Award Panelist

Leading the team at X3M Ideas Limited, the young but fast growing marketing communications...