Category: News

Mobile ad fraud took a $2.3bn toll on marketers in the first half of 2019

 The true cost of mobile ad fraud over the first half of the year has been calculated...

GE forum identifies multinationals, SMEs as drivers of innovation

The President and CEO, GE Africa, Farid Fezoua has identified Innovation and Technology...

MTN records N469 billion revenue on Airtime, Data, SMS

Telecoms Industry giant, MTN Nigeria has disclosed it recorded a total of N469.4...

APCON holds digital/social media marketing seminar

Advertising Practitioners Council of Nigeria (APCON) has held its 'Digital/Social...

MIPAN President urges operators to ‘open up’ to foreign investments inflow

Advertising Agency operators in Nigeria’s Integrated Marketing Communications (IMC)...

Unilever sees ‘significant step-up’ in effectiveness in shift to data-driven marketing

Unilever has credited its shift to a more data-driven marketing approach for a “significant...

Views by Expatriate Marketer on Nigeria

Nigeria, at various fora at home and abroad, has differently been described. While...

South Africa-Nigeria ‘Business Chamber’ is the new identity

The South Africa-Nigeria Business Chamber has rebranded from the SA-Nigeria Chamber...

EXMAN backs corporate licensing in advertising industry

The Experiential Marketing Association of Nigeria (EXMAN) has declared its support...

Expert puts ad industry billings in Nigeria at N150 billion annually

An Integrated Marketing Communications Industry Expert, Dr. Ken Onyeali Ikpe has...