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From moonlight tales to TikTok: Sam Onyemelukwe offers guide for harnessing Africa’s Creative Power

At the Marketing Edge National Marketing Stakeholders’ Summit, Sam Onyemelukwe,...

Dare calls for cultural ownership, talent retention, tech-driven growth at MARKETING EDGE Summit

Dare Art Alade, popularly known as Darey, a celebrated cultural architect, award-winning...

MIPAN AGM 2025: Industry leaders chart path forward in AI-driven media landscape

The Media Independent Practitioners Association of Nigeria (MIPAN) has called for...

AI’s true power: Dr. Tola Bamigbaiye-Elatuyi unveils the human to AI partnership

Dr. Tola Bamigbaiye-Elatuyi shook the Marketing Edge National Marketing Stakeholders’...

Glo extends Ofala sponsorship, , reaffirms global vision

Globacom has confirmed its sponsorship of the 2025 Ofala Festival in Onitsha, Anambra...

We must stop thinking of creativity as a service industry – Ogunpitan

The traditional creative ecosystem in Nigeria, characterized by linear value chains...

Marketing Edge Summit: Treat AI as co-creator, not replacement – Osato

Marketing Director at Moët Hennessy Nigeria, Osato Evbuomwan, stated that the real...

Reimagining Africa’s creative economy: Dr Bada’s blueprint for creator success

In a bold analysis of Africa’s creative landscape, Dr. Bada Akintunde-Johnson set...

AI power is greater when marketers are close to customers – Awopetu ‎

Naturally, humans possess inherent understanding of cultural nuances and emotional...

Marketing Edge Summit: Marketing must rediscover itself through cultural storytelling – Odugbemi

Renowned filmmaker and creative strategist Femi Odugbemi has made a stirring call...